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All The Mother's Day Gift Ideas You Could Possibly Need!

Even though we haven't quite got over the fact that it's 2017 and there's not a dedicated Daughter's Day in sight (we know, we know, every day is daughter's day, ahem), we're...

This Girl Took Her Graduation Picture With Her Fave Highlighter Palette & Now She's Our New Hero

No matter what you do, your graduation photo will haunt you for the rest of your days. It's one of life's only guarantees. The whole gown/hat combo does not a fashionista make...

Get Ready To Light Up The Room With This Neon Make-up Trend

If you want your face to light up a room - literally - then this latest beauty trend is right up your street. Think God's Own Junkyard for your face. Think eyeshadow straight...

Kanye West Is Launching A Beauty Line Dedicated To His Mum & We're Totally Ready For It

There are many strings to Kanye West's bow. He's a rapper, fashion designer, artist, soon-to-be presidential candidate (#Kayne2020), and now he's branching out into makeup. Seriously...

#TreatYoSelf PayDay Haul: Beauty, Fashion And Everything In Between

Can you smell that? It's takeaway coffee, it's lavish salmon bagels for lunch and it's new goddamn cotton fresh clothes. Zara, we've missed you and all your sexy stripy shirt goodness...

Peachy Makeup Ruled The Red Carpet At The Brit Awards 2017

While bright lids and bold flicks were big at last year's Brits, this year's awards ceremony was a peachy affair: soft, delicate eyeshadows and sweet, peachy cheeks were all over...

Now People Are Tattooing Freckles Onto Their Faces... And We Kinda Like It TBH

If you want sun-kissed skin without the exposure, then we might have found the solution for you: freckle tattoos. Montreal cosmetic tattooist Gabrielle Rainbow has reignited the...

A Man Has Invented A Lipstick That Glues Your Vagina Lips Together To 'Potty Train Your Period'

In today's women-are-inferior-to-men news we bring you a make-up-bag 'essential' that promises endless comfort and convenience when the time of the month strikes. A man - who...

This Princess Crown Eyeshadow Is Makeup Fit For Queens

Calling all queens: it's time to cement your royal status - in makeup form. Your inner Disney princess is about to be freed from her imaginary kingdom thanks to this latest crown-...

Seeing Double! 10 Celebs And Their Doppelgängers

Some people have all the luck, in that they get to share an almost identical face with the likes of Brad Pitt and Rihanna. Just imagine it, looking like Rihanna - but without...

This Wine Inspired Makeup Line Is Exactly What We Need

If makeup and wine top the list of things that drain all of your wages each month, first of all: snap! and second of all prepare to meet your newest obsession combining both of...

The Best Makeup For Blue Eyes: How To Make Your Baby Blues Pop!

Blue eyed beauties listen up and listen good, 'cos we're here to give you a lesson in exactly how to accentuate those gorgeous peepers you've been blessed with - Who else can...

From 19 To 29: Adele's Amazing Beauty Evolution

Last night Adele won her, like, millionth Grammy and, as usual, she looked gorgeous whilst doing so. Only Adele could convey such grace whilst simultaneously yelling that she...

L'Oréal Are Launching A Beauty And The Beast Makeup Collection And We're Hyped

Listen up Disney fans, we've got a reason good enough to quit your plush toy collecting habit and save those pennies, and it comes in the form of a Beauty And The Beast makeup...

Why Oh Why Are Beauty Vloggers Using CONDOMS To Apply Their Makeup?

Condoms - the sheath-shaped rubber sock used during sex to reduce the probability of pregnancy and STIs - are the latest must-have make-up bag item, according to a handful of...

From Jo To Joanne: The Many Faces Of Lady Gaga

Lady Gaga's fashion sense knows no bounds, and we can't knock her for it because, let's be honest, she's the only one who could wear a dress made entirely of the meat you'd find...

No, You're Not Going Crazy - Thigh Makeup Is Now A Thing

Thought makeup trends couldn't get any more pointless? Think again, my friend because this is 2017, and as this year has already shown us, anything - literally anything - is possible...

What A Difference A Decade Makes: Kim Kardashian's Beauty Metamorphosis

It's been a whole ten years since Kim Kardashian became a household name. Time flies when you're creating an empire, doesn't it? Kim K has gone from standing timidly in the background...

Queens Of Contouring! 20 Before-And-After Pics That Show A Little Sculpting Goes A Long Way

Long before YouTube makeup tutorials ever existed and before anyone had even uttered the words "Kim Kardashian", the only way to get yourself decent contour was through the use...

The Best Beauty Looks From Our Favourite Films

Over the years, we've been witness to many a trend. But none of them stick around as long as the iconic looks from the movies do. Show of hands: who has tried to get that Audrey...

You Can Now Buy Glittery Penis-Shaped Soap To Clean Your Makeup Brushes With

Just when you were thinking there's too many dicks in the world, along cum Bitch Slap Cosmetics and their 'swell' phallic-themed line of make-up brush cleaners. But are they up...

#TreatYoSelf PayDay Haul: Beauty, Fashion And Everything In Between

Here's the good news: we've almost made it to the end of January. Now here's the great news: pay day is in sight! In celebration of both those facts we've rounded up a bucket...

People Are Buzzing Over Wire Nails Because 2017 Has Sent Everyone Barmy

This is metallic nail art but not as you know it. The humble gel/acrylic manicure has been pushed off its Instagram throne only to be replaced by a DIY equivalent - 'wire nail...

Beauty On A Budget: Cheap Alternatives To Your Favourite Luxury Makeup Brands

As many of us with a penchant for makeup will know, putting our faces on everyday isn't a cheap affair. That's why if there's one thing we could save in a fire, it would be our...

SoFeminine Experts Club Beauty Product Reviews: How To Get Involved

Hold up. Free beauty products? Erm, hell yes to that. The SoFeminine product reviews are all about putting the latest beauty must-haves and cult favourites to the test, to see...

The Ultimate Valentine's Day Gift Guide: What To Buy Yourself Whether You're Single Or Taken

Valentine's Day as a singleton can be dire. Couples are being cute and romantic and sharing their food and we're just not into it. As a single person on V-Day you can feel like...

Gwen Stefani's Beauty Evolution: Her Most Memorable Looks!

If there's one thing you need to know about Gwen Stefani, it is this: Gwen Stefani is a beauty chameleon. Doesn't matter when, doesn't matter how, Ms Stefani can completely change...

QUIZ: Which MAC Lipstick Best Suits Your Personality?

Know thyself. It's one of the most important aphorisms that we must abide by in this life. But you can't know thyself, not really, not truly. UNTIL. You have taken this quiz....

44 Beautiful Lip Art Designs You'll Want To Try RN

Lips ain't just for talking and kissing ya know, they also make the best makeup canvas too - and these beautifully intricate designs are all the proof we need. From delightful...

Be The *Belle* Of The Ball With This New Beauty And The Beast-Inspired Nail Polish

Hands up who's excited for the hotly anticipated Beauty & The Beast movie starring Emma Watson? That's all of us then. But if the long wait until March fills you with pee-your...

6 Of Beauty's Biggest Taboos To Try This Year

Make-up is no fun unless you're breaking a few rules, right? When it comes to our beauty regimes, there's way too many faux pas to dodge, but here's the thing: What if 2017 was...

The Best Beauty Trends Of 2016

So another year comes to a close and while the majority of 2016 has been mostly doom and gloom, the make-up world has enjoyed somewhat of a revolution and we're totally on board...

Aquarium Nails are Here to Make Your Mermaid Dreams Come True

Stars, jewelled gems and ALL the glitter - enter: the latest nail-art trend fresh from the ocean that you're about to become obsessed and that's otherwise known as aquarium nails...

Unicorn Eyeliner is The Saviour 2016 Needs

If 2016 was an animal, it'd be a unicorn as the mythical mascot turned most-used Emoji was the glimmer of light in the many moments of darkness over the past 12 months. And now...

This UK Beauty Map Reveals The Most Popular Makeup Product In Every Region And The Results Are *Surprising*

Ever think you spend way too much of your salary on make up? Yup, me too. And don't you not sleep easy until you've got yourself on a particular type of product, too - whether...

This Make-up Artist's Genius Glitter Face Will Make You Shine Brighter this Party Season

You know what they say: if in doubt, throw glitter at it. They don't but we do and it's a mantra make-up artist Katie Butt applies to her work and we're all the better off for it...

Victoria's Secret Models Still Look Flawless Without Their Make Up Because Of Course They Do

Apazza it isn't enough that the Victoria's Secret Angels look amazing glammed up in their bikinis down the runway, cos they also look flawless make up free too. They've showed...

#TreatYoSelf Pay Day Haul: Beauty, Fashion And Everything In Between

The countdown to Christmas has officially begun! So what better time to treat yo'self than now, before you have to spend all your hard earned dosh on everyone else, right? That's...

Penis Eyeliner Is The Perfect Response To Extreme Make-up Trends And It'll Blow Your Mind

Not a day goes by without X beauty blogger claiming Y is the genius way to improve the appearance of Z facial feature but while we can't deny we've not felt FOMO when reading...

This Hologram Gloss Is The Trippy Lip Look You Need To Try

Some beauty trends we just can't get on board with. Hairy nails? No. The Kylie Jenner lip challenge? Not for us, thanks! But then there are some trends that are so undeniably...

This Too Faced Setting Spray Promises To Hide Your Hangover

While we're still sitting tight for science to bless us with a hangover cure that'll put an end to weekly Sunday bad-food binges, being able to at least hide the signs of your...

The Ultimate Christmas Gift Guide for Her: What To Buy Every Type of Friend on Every Budget

’Tis the season to be jolly! Until you’re faced with the prospect of buying gifts for everyone you’re privileged to call 'family and friends', that is. Nothing brings you out...

11 of The Best Highlighters To Shake Up Your Winter Shimmer

Winter doesn't have to mean gloomy skies, intense moisturising sessions and never taking your coat off anywhere until April because it's too cold. I mean yes, of course it does...

You'd Be *Marbles* Not To Try This Easy Peasy Nail Art Tutorial

Hands (and fingers) up if you're an avid follower of the #manimonday search on Instagram, forever pouring over unique nail art designs? You're not the only one - we're currently...

Geode Lips Is The Show-Stopping Makeup Trend We Didn't Know We Wanted

If you're looking for a mesmerising makeup trend that is guaranteed to wow everyone at your Christmas do, then congrats 'cos you're in the right place. Let us introduce geode lips...

25 Things Every Fake Tan Addict Will Relate To

We've all got our vices and I'm happy to admit mine's fake tan. If you too live by the mantra 'life is better brown' (and erm sometimes a little orange), then this is for you...

The Plus-Sized Models You Need To Follow On Instagram Right Now

2016 is the year of the curve. Plus sized women have been taking over the fashion world and they ain't showing any sign of slowing down. But who are the people behind these show-s...

10 Red Lipsticks To Up Your Pout Game In Time For Christmas

All ladies know that no makeup bag is complete without at least one red lipstick. From matte to glossy to satin, a rouge lip knows no bounds. But it's also a tricky colour to...

This Makeup Artist Creates Amazing Looks For Every Star Sign And It's Everything We Hoped For & More

If you live by the stars - star signs that is - then we've got just the thing to take your astrological game up a notch. Enter the makeup artist that's matching her makeup look...

8 Gothic Makeup Trends To Vamp Up Your Winter Beauty Routine

Winter: 'Tis the season to get vampy! That's right, it's time to throw out the fake tan and embrace your pale side, because goth chic is back. This year it's all about black lips...

#TreatYoSelf PayDay Haul: Beauty, Fashion And Everything In Between

Is it just me or has this been the longest payday wait in the history of payday waits? Well, TF it's finally here. We can stop having Tomato soup and splash out on sushi goodness...

The Botanical Succulent Nail Trend Giving A Whole New Meaning To 'Green Fingers'

As self confessed beauty junkies, we love us a new Instagram nail trend, and it seems each one is crazier than the last. If furry nails or crazy marbled nail art wasn't out there...

Beautiful Box Is Coming! Get Your Beauty Subscription Box By Sofeminine ASAP

If you're anything like us, you like your beauty goods boxed up and delivered right to your door. So you could say a beauty subscription service is basically your idea of heaven...

These Harry Potter Make-up Brushes Are Bringing Magic To Muggle Faces Everywhere

What do you get if you combine your makeup brush and a wand? Some pretty impressive contouring skills, we reckon. Which is why we're so happy that Storybook Cosmetics have finally...

This New Make-up Stamp Means You No Longer Need to Wing Your Eyeliner Skills

Can you hear that? It's the sound of women everywhere breathing a collective sigh of relief as our wonky-eyeliner woes have been solved all thanks to a humble stamp. The makeup...

Super Easy Halloween Makeup For People Who Aren't Forward Planners

Some of us plan waaay in advance to get our Halloween looks just right. Others, not so much. But that's ok - not everyone is as mentally prepared for Halloween as we are, and...

Our Pick of 2016's Best Beauty Advent Calendars

As if the Christmas countdown wasn't already exciting enough, advent calendars were invented to make it even better. But we're not talking about the chocolate kind, we're talking...

Galactic Freckles Are The Only Trick You Need To Try For Halloween This Year

Halloween is so difficult. Getting a good costume doesn't come cheap, and we all want to be cute scary, not Regina George slutty scary, but that can be SUCH a fine line. Enter...

Glitter Lips And Beyond! The Hottest Emerging Beauty Trends of SS17

Wind the clock back few years and we wouldn't have even considered putting glitter anywhere near our face, let alone our lips! But Spring/Summer 2017 looks to be the season to shimmer...

Victoria Beckham's Beauty Evolution

We all have skeletons in our closet, right? And by skeletons, I mean shoeboxes filled with old photos of us looking our worst that we plan on burning at some point. Because what...