School runs, steamy bathrooms and a ticking clock collide each morning, leaving damp strands and patience running thin across the country.
Now a quick-dry spray claiming a 30% faster finish has dropped to £15, prompting busy households to rethink their hair routine.
Five-minute blow-dry sparks a rush for a weekday fix
A time-saving hair spray is making waves with a simple promise: less time under the dryer, less frizz, and a smoother finish. The Color Wow Speed Blow Dry Spray, usually £22, is currently marked down by roughly 30% to £15 on a major marketplace. That price sits squarely in the sweet spot for a practical treat and an early stocking filler.
Now £15, down from £22 — a 30% saving on a weekday essential for anyone shaving minutes off the morning scramble.
Parents under pressure, commuters darting to trains, and gym-goers squeezing in a post-shower fix are reporting noticeably faster dries. One tester with thick, shoulder-length hair clocked a five-minute blow-dry using an everyday hairdryer at home. The method was hardly elaborate: a towel squeeze, a light mist, a quick comb-through, and a focused blast from roots to ends.
Five minutes from towelled to sleek for dense hair, using a standard dryer and zero salon trickery.
What this spray says it does
Color Wow positions Speed Blow Dry as a fast-track finishing aid. It claims to shorten drying time by over 30%, using a film-forming technology that behaves like a gentle shrink wrap around strands, pushing out excess water. The formula is alcohol-free and includes heat protection to support a smoother, softer finish without sucking out moisture. The brand also says it can help on air-dry days by speeding up surface water evaporation.
Features at a glance
- Designed to reduce drying time by 30% or more
- Alcohol-free formula aimed at preserving moisture
- Heat protection to support styling and reduce stress on fibres
- Works with blow-drying or air-drying routines
Alcohol-free, moisture-minded, and built to accelerate evaporation without that crispy, dehydrated feel.
How to use it for faster mornings
Application is simple and clean. Start by towel-squeezing hair to remove drips. Mist mid-lengths and ends, then comb through for even coverage. Section if your hair is thick. Aim the dryer down the hair shaft to smooth the cuticle. Use a medium heat setting for control, then switch to a cool shot to set the shape and add shine.
- Swap heavy terry towels for a microfibre wrap to trim extra minutes
- Keep the nozzle moving to avoid hot spots and puffiness
- Finish with a lightweight serum on the very ends if needed
Does the science stack up
Fast-dry formulas often rely on two ideas. The first is helping water leave the hair surface more quickly. The second is minimising the amount of water the fibre holds in the first place. Alcohol-heavy sprays speed evaporation but can leave hair parched. Film-forming polymers take a different path. A thin, flexible coating can nudge droplets off the cuticle while limiting swelling, so the dryer’s heat does less work.
On thick, coarse or wavy hair, reducing internal water can make a dramatic difference because those textures soak up more moisture and hold onto it. On fine, straight hair, the time saving can still be noticeable, mainly through smoother airflow and better heat focus.
Estimated time savings across hair types
| hair type | typical blow-dry time | with speed spray (editorial estimate) |
|---|---|---|
| short, fine | 5–8 minutes | 3–6 minutes |
| medium, straight or wavy | 8–15 minutes | 5–10 minutes |
| long, thick | 12–20 minutes | 7–14 minutes |
| curly with diffuser | 20–35 minutes | 14–25 minutes |
Results vary with dryer power, technique and how damp you begin. That said, cutting a third off the clock lines up with the brand’s claim and what everyday users report when they keep sections neat and airflow consistent.
Who will see the biggest gains
Time-poor parents juggling bath time. Professionals heading to early meetings. Gym fans washing after a lunchtime class. The biggest wins tend to come on dense or porous hair, where evaporation drags on. If humidity fuels frizz in your area, a faster dry can also improve smoothness by sealing the style before moisture in the air lifts the cuticle.
Who should be cautious
- Very fine hair: start with a light mist to keep volume buoyant
- Sensitivity-prone scalps: patch test on a small section first
- Heat styling novices: stick to medium heat and keep the nozzle 10–15 cm from hair
Value check and timing your buy
At £15 during promotion, the spray undercuts many premium heat protectants and sits far below a single salon blow-dry. If the bottle carries you through busy weeks, the cost per use becomes modest. The discount also drops neatly into pre-holiday gifting budgets. Prices can change quickly online, so those keen on the saving may wish to act while it’s live.
Weekday win: a 30% markdown to £15 turns a time-saver into an easy present for friends with packed diaries.
How to squeeze out even more minutes
- Use a microfibre towel or T-shirt to reduce surface water before spraying
- Pre-dry roots for 60 seconds to lift and speed the rest
- Work in four sections so heat hits evenly and you avoid re-wetting finished areas
- Pick an ionic dryer to calm static and help water leave the hair faster
- Angle the nozzle downward to smooth the cuticle and cut pass count
What you can expect on different days
On a rushed school morning, you might go for a quick, smooth dry with a paddle brush. On a gym day, you might settle for an 80% dry and a sleek pony. The spray’s benefit still shows because most of the time sink sits in the early minutes when hair is wettest. Cutting that stage short frees up precious time without sacrificing a neat finish.
A note on hair health
Shorter exposure to heat usually means happier hair. Keep dryers moving, use medium heat, and finish cool to lock down the cuticle. If you colour or bleach, look for products that protect against heat and friction. Alcohol-free formulas can help retain softness, which matters when winter central heating already dries the air you live in.
The bottom line for busy households
A five-minute dry sounds bold, yet it is achievable with dense hair if you prep well, keep sections tidy and use consistent airflow. The current £15 price lowers the barrier to trying it. If it trims even five minutes from a weekday scramble, that is a genuine lifestyle gain.
For those who prefer not to blow-dry daily, the same spray can aid air-dry routines by speeding surface evaporation and nudging strands into a smoother lay. Pair it with a microfibre wrap and a quick root lift from the dryer, and you get a neat compromise between speed and hair comfort on colder mornings.
Busy parent voice: towel squeeze + mist + blow = five minutes? If this actually trims even 5 mins, that’s my coffee back 🙂 Just ordered at £15; will report if my thick, wavy mop cooperates.