Britain’s biscuit tin tells a changing story of taste and habit, where nostalgia meets scarcity and old favourites quietly slip away.
The nation still dunks daily, yet a surprising number of once-cherished biscuits have either disappeared or become maddeningly elusive. Fans share tips, swap memories, and start petitions, hoping for a return to form.
Why old biscuits vanish
Brands trim ranges when sales slow, ingredients rise in price, or factory lines get rationalised. Retailers also cut shelf space for slower sellers, while health rules and reformulation pressures nudge makers towards safer bets. Licensing deals lapse. Marketing budgets shift to new launches. The result lands in your trolley: fewer quirky classics and more dependable bestsellers.
Beloved packs slip from the aisle when costs climb, licences expire, or supermarket space shrinks. Nostalgia alone rarely pays the bills.
The seven biscuits fans still chase
Cartoonies
Small, crunchy shells stamped with cheeky characters hid a soft chocolate centre. Kids collected the faces. Parents bought extra for road trips. By the mid‑90s into the noughties they felt unstoppable. After Burton’s Biscuits changed hands in 2013, packs thinned out. Shoppers now report sporadic sightings, if any. The demand has not gone away; the supply mostly has.
“Best biscuits ever,” say die‑hard fans who still look for that crunchy shell and creamy hit in one bite.
Garibaldis
Named for Italian general Giuseppe Garibaldi, these fruit‑packed slabs arrive in perforated strips ready to snap. Bakers layer raisins into thin dough, creating a chewy, lightly caramelised texture. Once a staple beside the tea caddy, they picked up the unflattering nickname “squashed fly biscuits,” which hardly helped modern appeal. You can still find them, but not in every supermarket, and seldom at eye level.
Penguin Flipper Dippers
McVitie’s pitched these as a playful answer to KP Choc Dips. You got crisp, chocolate‑flavoured sticks and a pot of marbled vanilla‑choc dip. School lunchboxes loved the novelty. The media push was loud in the early 2000s, but sales softened as the snacking landscape changed. Production stopped. The dip‑and‑stick format survives elsewhere, but not in this penguin‑badged form.
Bisc& bars
A bold hybrid: half biscuit, half chocolate bar, branded with Mars, Twix, Bounty and M&M’s. Launched in the UK in 2003, the line promised the snap of a biscuit with the hit of confectionery. It never broke out of its niche. By 2006 it was gone, leaving collectors hunting old wrappers and snackers wondering why no one stuck with the idea.
Echo bar
Fox’s created a smart rival to KitKat‑style fingers. A bubbly white‑chocolate layer sat on a biscuit base, wrapped in milk chocolate. Texturally, it nailed lightness and crunch together. Production ended around 2012. A petition gathered more than 600 signatures asking for its return. The company has since said it has no plans to revive the bar, despite persistent affection.
More than 600 supporters asked for Echo’s comeback — the maker says it will not return to shelves.
Gypsy creams
Oat‑rich, buttery biscuits sandwiched with a sweet cream filling rose to family fame in the 1970s. People remember them as crumbly at the edge, slightly chewy in the centre and deeply moreish with tea. McVitie’s discontinued them in 2005. Home bakers now keep the spirit alive, swapping recipes that rebuild the texture and the nostalgic flavour at home.
Cafe noir
Coffee on coffee: a crisp biscuit with a strong coffee flavour topped with glossy coffee icing. It speaks directly to the grown‑up palate. Rumours of discontinuation come and go, yet packets still appear, just not everywhere and not always. Availability varies by region and by retailer, so persistence pays if you want that intense, bittersweet snap.
What the label says today
| Biscuit | Maker | Era best known | Status |
|---|---|---|---|
| Cartoonies | Burton’s Biscuits | 1990s–2000s | Hard to find |
| Garibaldis | Various | Mid‑20th century staple | Reduced availability |
| Penguin Flipper Dippers | McVitie’s | Early 2000s | Discontinued |
| Bisc& bars | Mars | 2003–2006 | Discontinued |
| Echo bar | Fox’s Biscuits | 2000s | Discontinued |
| Gypsy creams | McVitie’s | 1970s–2000s | Discontinued |
| Cafe noir | McVitie’s | 1970s–1990s | Limited availability |
How we got here
Retail assortments tightened as household budgets and manufacturing costs moved in opposite directions. Health‑focused rules changed where and how sweet snacks can appear in larger stores. Multinational owners increasingly favour brands that travel globally, which puts pressure on British oddities with loyal but modest fanbases. Shoppers can still shift the dial, yet it takes more than sentiment to restart a production line.
What you can do if you miss them
- Ask store managers for special orders. Some chains will bring in cases if enough customers request them.
- Check independent grocers and discount chains. They often carry short‑run or regional stock others skip.
- Try bakery recreations. Gypsy creams, especially, adapt well to home ovens and deliver a close match.
- Watch for seasonal ranges. Limited editions sometimes echo past flavours and textures.
- Join fan groups. Coordinated demand gives manufacturers clearer signals than scattered emails.
What fans say they want back
Three features come up repeatedly: texture contrast, distinctive flavours, and portionable formats. Cartoonies and Echo delivered playful crunch plus cream. Cafe noir offered unapologetic coffee flavour at a time when many biscuits stayed milky and mild. Penguin Flipper Dippers made snacking feel interactive. The through line is character. People miss products that stood apart from the pack.
If a revival happens
Any comeback needs to solve three problems: reliable ingredient supply, viable pricing, and a retail partner that will back the launch for more than one quarter. A limited trial can work if a brand already owns the tooling and recipes. Licensing complicates things for hybrid lines like Bisc& bars, which depend on multiple trademarks and shared revenue.
Make‑at‑home options that scratch the itch
For a Gypsy creams fix, bake two small oat biscuits, then sandwich with a light buttercream flavoured with cocoa or coffee. To mimic Cartoonies’ contrast, pipe a soft chocolate ganache into a thin, crisp biscuit shell and let it set before serving. For a coffee hit, whisk espresso into icing sugar and coat simple shortbread fingers. These are not the originals, yet they deliver the memory anchors: aroma, crunch, and a sweet finish.
What to watch next
Keep an eye on limited‑time runs during big calendar moments. Summer sharing packs and Christmas assortments often test revived names or kindred flavours. If those sell, brands sometimes green‑light a longer return. Until then, the British biscuit tin remains a lively mix of the new and the nearly lost, with seven old favourites still tugging at shoppers’ sleeves and taste memories.



Cartoonies and the Echo bar basically defined my school lunchbox in the late 90s/early 2000s. They absolutley nailed the texture—crunch then cream. Can’t believe we’re still waiting on a comeback. Has anyone actually spotted Cafe noir recently in London? I saw a few packets in a random off‑licence last year, then nothing since.