Shoppers chasing brand names for less have a new reason to check their maps and calendars over the coming weeks.
Marshalls is rolling out more bricks-and-mortar locations across the United States, with openings planned across late October and mid-November.
The expansion at a glance
Marshalls plans nine openings by mid-November, part of TJX’s global ambition to add at least 1,300 more stores.
TJX, parent to Marshalls, T.J. Maxx, HomeGoods, Sierra and HomeSense, continues to lean into off-price demand as shoppers seek sharper value. The company reports a net increase of 34 U.S. stores across its brands so far this year, and more openings are expected before year-end.
TJX’s fleet already includes 1,340 T.J. Maxx locations, underscoring the group’s scale as it pushes further growth.
Where the doors are opening
According to the retailer’s schedule, new Marshalls stores are set to welcome customers on 23 and 30 October, and on 6 and 13 November. Eight locations are publicly listed below; the company indicates nine openings in total.
| Date | City, state | Address |
|---|---|---|
| 23 Oct | Roseville, Minnesota | 2100 N. Snelling Ave. |
| 23 Oct | Winsted, Connecticut | 200 New Hartford Rd., Unit 1 |
| 30 Oct | Marshall, Missouri | 925 West College St. |
| 30 Oct | Bishop, California | 1375 Rocking West Drive |
| 6 Nov | Madisonville, Kentucky | 543 Whittington Dr. |
| 13 Nov | Luray, Virginia | 1480 US Hwy 211 W. |
| 13 Nov | Calhoun, Georgia | 466 Hwy 53 East |
| 13 Nov | Leesburg, Florida | 919 N 14th St. |
Key dates to note
- 23 October: first wave of openings in Minnesota and Connecticut
- 30 October: two more stores in Missouri and California
- 6 November: Kentucky launch
- 13 November: trio of openings in Virginia, Georgia and Florida
Marshalls has also recently cut ribbons in South Dakota, Alabama, Tennessee, Illinois and New Mexico, signalling a broad footprint refresh across the country.
What you’ll find on the shelves
Marshalls follows the off-price playbook: branded apparel for women, men and children, plus footwear, accessories and beauty. The home aisles carry soft furnishings, small furniture, cookware, and seasonal decor. You’ll also see pet toys, makeup and luggage sharing space with candles and occasional gifting lines. Assortments move quickly, with limited runs and regular fresh stock.
Why this push now
Value-led retail has gained momentum as households face higher living costs. Off-price chains like Marshalls benefit when brands and factories offload excess inventory or when retailers rebalance orders. That flow allows Marshalls to bring well-known labels to the shop floor at lower price points, while refreshing racks often enough to reward frequent visits.
How off-price buying works
The model relies on flexible purchasing. Buyers pick up cancelled orders, seasonal overstocks and packaway goods negotiated at a discount. They also source direct-made items with leaner specifications. The result is a mix of surprise finds and staples, with variability from store to store and week to week. That unpredictability keeps traffic high and margins resilient.
Tips to make the most of opening week
- Arrive early on opening day, when size runs and homeware sets are fullest.
- Scan endcaps and rollout tables for one-off labels and seasonal bargains.
- Check garments for fabric, stitching and fastenings; off-price value varies by item.
- Know the returns window at the till to avoid hassle later.
- If you like it, act; restocks differ and popular lines rarely linger.
Jobs and local impact
New stores usually bring retail roles in sales, stockroom and management, plus shifts for delivery partners and fit-out contractors. For smaller towns, a national chain opening can lift footfall at neighbouring businesses and nudge landlords to refresh nearby units. Store clusters also help TJX balance logistics by moving goods swiftly through regional networks.
Digital convenience still counts
For those far from a launch, Marshalls has traded online since 2019 via Marshalls.com. The website mirrors the treasure-hunt feel with limited drops, though not every in-store label appears online. Many shoppers blend both channels: they browse the racks for serendipity, and top up basics or gifts on the web when sizes are scarce locally.
What’s next
TJX indicates more U.S. openings before year-end as it methodically builds store density. The broader strategy spans all banners, from fashion-heavy T.J. Maxx to home-focused HomeGoods and HomeSense. With 1,340 T.J. Maxx sites already under its belt, the group’s scale gives it leverage on inventory and rent, while frequent openings keep the store fleet modern.
Timings can shift as landlords complete works and inspections finalise, so local signage and the retailer’s announcements remain the best guide near each site. If your town appears on the list, plan a quick first lap of the departments that matter to you—shoes, home, beauty—then loop back for a second pass. New trolleys roll out through the day, and that second look often turns up the piece you missed.
Curious how off-price compares to full-price? Think of it like yield management: brands sell a core of goods through their own channels, then sell residual volumes into off-price to clear space and recover cash. The shopper trade-off is predictability versus value. If you want a specific style in a guaranteed size, you’ll pay more and shop early-season. If you’re flexible, the savings at an off-price chain can be meaningful, especially on homewares and luggage where list prices run high.



Yesss, finally a Marshalls near Luray! Any hint if the Nov 13 opening brings extra markdowns on luggage and homeware? I’ll defnitely line up early if there are doorbusters.