Parents juggling drop-offs and deadlines need clothes that move with them, handle spills, and still look pulled-together after 5pm too.
High-street denim is shifting, and hybrid jogger-jeans are leading the charge. H&M’s feather-soft denim drawstring trousers, priced at £27.99, tap into that sweet spot where comfort meets polish, giving busy mums a wearable option that feels easy at 7am and looks tidy by tea time.
What sets this pair apart
These trousers look like jeans from a distance but behave like your cosiest joggers. The fabric feels light and soft rather than stiff, so knees bend without complaint and hems don’t fight your ankles. A relaxed leg balances movement with shape, and the adjustable drawstring keeps the waist comfortable through long days, big meals and growth spurts of little ones who need lifting at a moment’s notice.
£27.99, feather-soft denim and a drawstring waist: a rare combination that doesn’t punish you for being busy.
- Price point: £27.99 — far below the £50–£70 many families spend on weekend jeans.
- Comfort factor: soft-hand denim with built-in give for sitting, sprinting and school-run squats.
- Fit notes: relaxed cut and an adjustable tie for days when you need more room.
- Styling range: dresses up with boots and a blazer, down with trainers and a tee.
- Practicality: easy to wash and quick to re-wear, so they don’t sit in the laundry limbo.
How mums are wearing them
Think of them as a wardrobe hinge. They pair seamlessly with everyday staples, and small tweaks shift the look from playground to parents’ evening.
School run to desk
Start with white trainers, a Breton top and a lightweight trench. Swap the trench for a blazer and add loafers at the office. The denim’s soft drape keeps the outfit from feeling rigid, yet the silhouette reads smarter than leggings.
Weekend mess-proof
Throw on a chunky knit and waterproof boots for parks and puddles. The relaxed leg leaves room for thermals on cold mornings, and the drawstring saves you from the constant pull-up dance when you’re carrying scooters and snacks.
Evening quick-change
Add heeled ankle boots, a silky cami and a leather belt. The trousers land in that Goldilocks zone: comfortable enough for a long sit-down supper, polished enough to feel like you’ve made an effort.
If rigid denim makes you dread buttoning up, this soft, drawstring style takes the stress out of getting dressed.
Fit, sizing and care
The relaxed profile helps if your size shifts month to month or if you prefer a bit of breathing room after lunch. The drawstring means you can fine-tune the waist without relying on a belt, which is handy when you’re layering tucked-in knits one week and light tees the next.
Care remains straightforward: wash according to the label, turn inside out to protect the surface, and dry naturally to preserve the soft handle. As with most denim, colour transfer can happen at first wear, so pair with darker fabrics until the initial washes are out of the way.
The value case: why £27.99 makes sense
Between school clubs, snacks and energy bills, fashion spends need to work hard. A pair that steps into multiple roles reduces the number of items you need to buy — and store. It also cuts the morning decision fatigue that steals time before the bell.
| Feature | Rigid jeans | Feather-soft drawstring trousers |
|---|---|---|
| Typical price | £50–£70 | £27.99 |
| Waist comfort | Fixed, can dig in when seated | Adjustable drawstring, forgiving when seated |
| Movement | Limited stretch | Soft, flexible feel for all-day wear |
| Dress-up potential | Smart, sometimes stiff | Smart-casual with ease, no stiffness |
| Laundry reality | Can feel rigid after wash | Stays soft after wash when dried flat |
Who will love them, who might not
You’ll lean towards these if you prioritise ease, want a neat look without hard waistbands, or share your day between the car, the playground and the kitchen table. If you prefer a sharply structured denim fit with crisp seams and a fixed high waist, the slouch-lite silhouette may feel too relaxed.
The laid-back shape also helps during postpartum months and fluctuating periods. The trousers give you room without surrendering style, which can lift confidence when nothing else in the wardrobe feels quite right.
Smart styling ideas for real life
- Keep proportions balanced: team the relaxed leg with a fitted top or cinch a cardigan with a slim belt.
- Use footwear to set the tone: trainers for errands, Chelsea boots for a sharper line, ballet flats for quick polish.
- Play with texture: pair with ribbed knits, quilted vests or a crisp cotton shirt to add depth without bulk.
- Add a practical layer: a longline raincoat stops splashes and streamlines the silhouette.
Buying tips before you hit the till
Try the trousers with the shoes you actually wear: trainers alter hem drape differently from boots. Sit down in the fitting room and check how the waistband feels after a minute. If between sizes, let the drawstring do its job rather than chasing a tighter fit. If the style comes in more than one wash, consider a darker shade for work-smart days and a mid-blue for casual weekends.
What this trend says about the way we dress now
Denim purists once prized structure above all. Parents, carers and commuters have pushed the market towards ease, creating a fast-growing category of “soft tailoring” where jogger-style denim stands out. The appeal is obvious: one piece serves multiple roles without the cost or clutter of separate outfits for every scenario.
That shift aligns with how families manage time and budgets. When a £27.99 pair handles the nursery drop, grocery run and dinner out with friends, it trims both mental load and wardrobe spend. Add the fact that soft denim tends to keep kids’ seatbelt buckles and playground climbs from feeling like battles, and you can see why this cut keeps selling.
The small print that helps you get more wear
Rotate your denim so each pair rests between wears; fabric rebounds better and lasts longer. Spot-clean small marks to reduce full washes. When drying, shape the leg line with your hands so the relaxed cut keeps its clean drape. If you hem them, ask for a preserved original hem to keep the jeans-like finish authentic.
Comfort that reads as smart, a sub-£30 price, and a waistband that adapts to your day — that’s the draw.
