Gulls wheel over Southwold’s harbour, the smell of batter hangs in the breeze, and a lunchtime crowd forms without fuss.
After the school-holiday rush faded, the Good Food Guide quietly named its best beachside eats. Southwold’s Sole Bay Fish Company made the cut, the lone Suffolk name in a line-up nearing 30 coastal stops that ranges from shacks to white-tableclothed rooms.
What put Sole Bay on the list
Sole Bay Fish Company anchors a working stretch of Southwold harbour. The team runs a dine-in space with indoor tables and weather-beating covers outside, and they keep a brisk takeaway trade for those heading straight to the sands. The choice suits a town where tides, winds and family plans can change by the hour.
Sole Bay stands as Suffolk’s only entry in a Good Food Guide round-up of nearly 30 beachside places to eat.
The menu leans on the day’s landings and a counter of ready-to-eat shellfish stocked from local boats. You’ll often see shell-on prawns, smoked kipper fillets and Mersea rock oysters on ice. Staff call orders fast, and the kitchen resists overcomplicating what the boats bring in. That restraint lets texture, salinity and freshness draw focus rather than garnishes.
Fresh catch, straight from the owners’ boats
Sole Bay’s appeal begins with provenance you can point to. Much of the seafood comes off vessels linked to the owners, and the counter tops up daily. This short journey reduces the gap between sea and plate, so batter stays crisp without cloaking flavour, and a platter sings with brine instead of mayonnaise.
Daily replenished fish counters and short supply chains keep texture bright and flavours clean.
That approach also trims waste. If the crab pot yields run lean, the board changes. When the herring run strengthens, smokier notes creep onto plates. Seasonality shapes what regulars eat, and repeat visits feel different from week to week.
A simple but agile lunchtime set-up
Guides prize consistency, and Sole Bay hits that mark by focusing on lunch. The kitchen keeps a tight repertoire: crisp fish and chips, shellfish by the dozen, and seafood platters built for two. The platters offer a spread with no showboating—crab, prawns, winkles or whelks when available, lemon wedges, perhaps bread for mopping. It’s enough food for two adults, or for a family to share alongside a portion of chips.
Seafood platters for two and traditional fish and chips anchor a menu that keeps queues moving.
What you can expect when you go
Arrive to a low-slung former fisherman’s shack. Expect bustle. Staff shuffle between tables, counter and harbour wall. On bright days, outdoor seats go first; breezier days push more people inside. If you head for takeaway, you’ll see families peel off toward the pier with paper-wrapped parcels, while others linger along the quay to watch boats ease past.
| Option | Best for | What to know |
|---|---|---|
| Indoor seating | Blustery days, quick lunches | Fills fast during peak midday hours; short turnover keeps things moving |
| Outdoor seating | Calm weather, harbour views | Wrap up on cooler days; watch for opportunistic gulls |
| Takeaway | Beach picnics, walks to the pier | Bring napkins, choose sturdier items if you’re walking far |
How the Good Food Guide framed the choice
The Good Food Guide pulled its beachside list together after the summer break, a smart time to judge kitchens that service holiday surges without losing standard. The editors singled out places that keep cooking direct and seasonal, with minimal faff and punctual service. Sole Bay fits that brief. It serves what the tide allows, and it serves it quickly.
By naming one Suffolk address among nearly 30 nationwide, the guide reminded readers that excellence need not sit behind starched linen. It can live in a harbour hut that smells of oak-smoke and vinegar, so long as the knife-work stays sharp and the oil stays clean.
Prices, queues and timing
The town shifts from peak-season bustle to shoulder-season calm as September turns. Weekends still draw day-trippers, and lines lengthen around traditional lunch hours. If you dislike a wait, aim for an early weekday sitting. If sunshine arrives, bring patience and a warm layer; coastal weather turns quickly.
- Go early for oysters and shellfish; popular items sell through.
- Keep your order simple if the queue stretches; you’ll eat sooner.
- Share a platter and add one hot dish to balance cold and fried textures.
- Ask about the day boat’s catch; you might meet something new and local.
- Mind allergies; shellfish and fryer areas sit in close quarters.
Why this nod matters for Suffolk
Suffolk’s coast carries a quiet reputation for straightforward seafood. A national guide highlighting a single local name tightens that focus. It draws visitors to Southwold outside peak dates, feeding footfall into shops and the pier. It also nudges other kitchens along the A12 to make bolder use of local nets, pots and smokehouses.
Recognition brings pressure. A swell of customers can strain staffing and supply. Short menus and a daily counter help balance that strain because they flex with what fishers land. That flexibility keeps standards steady when the town fills or the weather turns.
Beyond the plate: sustainability, seasonality and the working harbour
Short, local supply lines reduce transport, but they also tighten responsibility. When a kitchen buys off its own boats, it sees what the grounds give and what they cannot. That feedback loop speeds adjustments to gear, grounds and timing. It builds a menu that breathes with the season rather than fighting it.
For diners, this means gains and trade-offs. You gain snap-fresh fish, but you accept that availability shifts. You gain a clear story of provenance, but you may not find a particular species every week. If you care about sustainability, ask about catch methods and sizes, and favour shellfish or species that remain abundant along the East Anglian coast.
Planning a Southwold day built around lunch
Southwold rewards meandering. Use a Sole Bay lunch as the anchor. Walk the harbour wall before you eat to work up an appetite. After, cross to the beach for an hour with a blanket, or loop to the pier for arcades and a view back to the lighthouse. If you carry hot food, shield it from gulls and let chips breathe so steam doesn’t soften the crust.
Families often split orders to keep children happy: one large fish and chips for sharing, a small pot of prawns, and a buttered roll. Couples tend to choose the platter for two and add a single hot dish. If you bring a dog, aim for the outdoor seats, keep water to hand, and watch paws on hot planks in strong sun.
Key takeaways if you’re heading to Sole Bay
Suffolk’s only beachside pick in the Good Food Guide’s late-summer list pairs a daily fish counter with fast, unfussy cooking.
The draw sits in three promises: local catch, speed at lunchtime, and a setting that keeps you close to the harbour’s rhythms. If that fits your idea of a coastal meal, plan your timing, keep an eye on the weather and the tide, and let seasonality steer your order.



Went last spring; the prawns tasted like the sea—clean, briny, zero fuss. If they’re Suffolk’s only pick, that checks out. I’d definately go back for the oysters if the tide allows.
Queues are romantic until you’re shivering by the harbour… Is the platter truly enough for two hungry adults, or “for two” in marketing speak? Also, rough prices please? Couldn’t find them in the piece.