We could be in for a right royal treat when Prince William and Kate Middleton release the first official photos of Prince George.
The new parents are reportedly keen to break with tradition and reveal their own personal pictures of their son - and this could be as early as next week.
It was originally thought that Wills and Kate, both 31, plus baby George, would sit for an official portrait.
Top photographer Mario Testino - who's responsible for the couple's official wedding snap - was the favourite to capture the family's first official photo.
But now the pair are said to have decided against disrupting their newborn's routine with a photoshoot and will release their own personal images instead.
A royal aide confirmed: "One of the options they are looking at is releasing a couple of family photos they have taken themselves."
Kate's not such a novice when it comes to this kind of thing - she used to work as a photographer for her parents' company Party Pieces, so she'll have the final word on what's sent out.
A source told The Mirror: "Kate has a great eye for pictures and wants the first official ones of George to be natural and in a relaxed environment."
The official portrait isn't the first royal tradition the Duchess has protested.
During her pregnancy and labour, Kate was keen to keep things as normal as possible.
Unlike royals before her, she was adamant that Wills would be by her side for the birth - which is something that Princess Diana also put her foot down about.
And once George arrived, Kate decided to take her new family to her parents' house in Berkshire, despite all the arrangements that could be made at Buckingham Palace.
We think it's pretty great that Kate is having such a say and isn't being drowned out by royal protocol.