As Imgur user DibThing pointed out, while Gaston is a horrible villain; sexist and misogynistic and determined to marry Belle against her will and throw her father into a lunatic asylum, he's also the most loved guy in the village.
Seriously, there is a whole (awesome) song dedicated to him including beers, five dozen eggs and fangirls.
So what does this say about the movie? The user said: "People...are ignoring that it's actually about the various ways that truly decent people get excluded by society. People don't trust the Beast because of the way he looks, which only feeds his anger issues and pushes him further away. Gaston isn't the only one who criticises Belle for being bookish either; the whole town says there must be something wrong with her. And her father gets carted off to a mental asylum for being just a little eccentric."
What we never really thought about before is actually terrifyingly clear: "Gaston demonstrates that bullies are rewarded and beloved by society as long as they possess a certain set of characteristics, while nice people who don't are ostracised. The love story between Belle and the Beast is about them finding solace in each other after society rejects them both."
The user continue: "Society rewards the bullies because we've been brought up to believe that their victims don't belong. That if someone doesn't fit in, they they have to be put in their place, or destroyed. And this movie demonstrates that this line of think is wrong. It's so much deeper than a standard 'be yourself' message."
We're not crying you're crying. What do you think about this theory? Tweet us @sofeminineUK!