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50 Perfect Ponytail Ideas From Pinterest and Beyond

Home / Beauty / Hair / 50 Perfect Ponytail Ideas From Pinterest and Beyond

If you're tired of the same old boring ponytail, we hear ya! It's why we searched far and wide to bring you the latest and best looks to update the classic 'do. We mean, really...

18/04/2015

How to Grow Your Eyebrows Back After An Over-tweezing Disaster

Home / Beauty / Beauty tips / How to Grow Your Eyebrows Back After An Over-tweezing Disaster

We think we're doing ourselves a world of good by grooming daily and keeping our eyebrows in check, but fail to notice when we're overdoing it. That is, of course, until it is...

17/04/2015

12 Things All Makeup Commuters Know To Be True

Home / Beauty / Make up / 12 Things All Makeup Commuters Know To Be True

It's not like we WANT to do our makeup on the tube/bus/train, but how are we supposed to have a nice little lie in if we also need to put our face on? This is a solution to the...

15/04/2015

What Actually Works? 10 Of The Best Creams & Oils To Prevent Stretch Marks

Home / Beauty / Skin care / What Actually Works? 10 Of The Best Creams & Oils To Prevent Stretch Marks

The burning question on every pregnant woman's lips - which products work to prevent stretch marks? Well, it depends on who you talk to. That's why we've rounded up the most...

09/04/2015

From Skin-smoothing Glycolic Acid To Acne-busting Salicylic Acid: 10 Of The Best Acid Exfoliators

Home / Beauty / Skin care / From Skin-smoothing Glycolic Acid To Acne-busting Salicylic Acid: 10 Of The Best Acid Exfoliators

Ever wondered if there was a product that could give you everything you need in one single bottle? Well, there is. Exfoliators are the miracle product. From unclogging pores...

07/04/2015

50 Beautiful Girls With Freckles

Home / Beauty / Skin care / 50 Beautiful Girls With Freckles

There's something about having freckles that makes a girl so beautiful, almost magical, I mean just look at Megan Fox, Gisele Bundchen and Emma Watson. These freckled beauties...

31/03/2015

5 Catwalk Hairstyles That Translate To Real Life

Home / Beauty / Hair / 5 Catwalk Hairstyles That Translate To Real Life

Just because we’re ordinary girls doesn’t mean we deserve ordinary hair but runway trends don't always translate into real life. Time for some hairspiration? From downtime ponytails...

27/03/2015

SS15 Hair Trends: The 4 Looks You Have To Try This Season Step By Step

Home / Beauty / Hair / SS15 Hair Trends: The 4 Looks You Have To Try This Season Step By Step

Wearable hair trends can be hard to come by but SS15 has served us up some DIY treats. From Medusa-like flat waves and two tone ponytails to messy braids and wet look roots,...

27/03/2015

Trend Test: The Sofeminine Team Put The Wet Look Trend On Trial

Home / Beauty / Hair / Trend Test: The Sofeminine Team Put The Wet Look Trend On Trial

Whenever we've turned up for work sporting wet look hair it's usually just been down to getting caught in the rain without an umbrella. Drowned rat alert. But thanks to L'Oréal...

27/03/2015

How To Style Box Braids: 50 Stunning Ideas From Pinterest

Home / Beauty / Hair / How To Style Box Braids: 50 Stunning Ideas From Pinterest

You've endured the time and the pain of getting your hair braided, you've got over the first week of stiffness, now second week in, you've run out of hair styles and are bored...

26/03/2015

Would You Try The 5:2 Diet For Your Face? Here's Everything You Need to Know

Home / Beauty / Skin care / Would You Try The 5:2 Diet For Your Face? Here's Everything You Need to Know

In a selfie obsessed world, it's hard for a lot of women to imagine braving society without a lick of makeup on. But what if we told you that your skin can greatly benefit from...

25/03/2015

How To Dye Your Hair Blonde A La Kim Kardashian

Home / Beauty / Hair / How To Dye Your Hair Blonde A La Kim Kardashian

Ever since Kim Kardashian made her Draco Malfoy debut everyone is talking about going blonde. But lightening your locks is a round-the-clock job. There's the regrowth, the colour...

24/03/2015

From Suki Waterhouse's Coke To Mayo: 10 Mad Things You Can Rinse Your Hair With

Home / Beauty / Hair / From Suki Waterhouse's Coke To Mayo: 10 Mad Things You Can Rinse Your Hair With

When stunning Suki Waterhouse revealed that she washes her hair with Coke, yep that's right Coca Cola, we were all ears. Apparently the fizzy drink gives her hair the tousled...

23/03/2015

What Is Balayage? The Hair Colour Trend You're About To Become Low-key Obsessed With

Home / Beauty / Hair / What Is Balayage? The Hair Colour Trend You're About To Become Low-key Obsessed With

Forget ombre, balayage is the hair colour trend you need to try this season. It gives sun-kissed natural looking hair colour that’s perfect for the summer months. But before...

20/03/2015

50 Of The Best Graphic Nail Art Ideas

Home / Beauty / Make up / 50 Of The Best Graphic Nail Art Ideas

Committing to a nail colour alone is hard enough but when creative nail art designs are thrown into the mix we're totally stumped. Luckily we've catalogued 50 of the best graphic...

20/03/2015

15 Celebrity Bob Haircuts That Make Us Want to Chop Our Hair

Home / Beauty / Hair / 15 Celebrity Bob Haircuts That Make Us Want to Chop Our Hair

In 2015, less is more when it comes to hair. Celebs are chopping off their long locks left and right; giving way to a fresh new 'do: the bob. But it's not just any old bob. The...

17/03/2015

10 Hairstyle Ideas To Give Your Look A Spring Clean

Home / Beauty / Hair / 10 Hairstyle Ideas To Give Your Look A Spring Clean

Spring has sprung and it’s time for a new look. Inspired by the catwalk and celebrities alike, we've put together 10 hairstyle trends that you have to try this season. Go on...

13/03/2015

The 10 Best Lengthening Mascaras! Watch The soFeminine Team Reviews In #TheBeautyBooth

Home / Beauty / Make up / The 10 Best Lengthening Mascaras! Watch The soFeminine Team Reviews In #TheBeautyBooth

Girls just love to wear mascara but with so many promising products out there it’s hard to get our hands on the perfect one. That’s why we’ve decided to put 10 of the best length...

11/03/2015

We Tried Eyelash Extensions: Here's Everything You Need To Know

Home / Beauty / Beauty tips / We Tried Eyelash Extensions: Here's Everything You Need To Know

Ever wanted to know what it would look like to have eyelashes as long as the Kardashian-Jenner sisters combined? Well, now you can. Eyelash extensions are taking the beauty world...

10/03/2015

Wash Up! How To Clean Your Face Like A Pro

Home / Beauty / Skin care / Wash Up! How To Clean Your Face Like A Pro

You'd think that washing your face isn't rocket science, right? I mean, since you were a child you were taught this basic fundamental of hygiene. But what if you were told you...

09/03/2015