Kim Kardashian is clearly one proud mama, uploading yet another gorgeous snap of her six-month-old daughter North to Instagram.
In the close-up baby Nori, wearing white, appears to be giggling at the camera and clutching her matching white blanket.
The 33-year-old reality star simply captioned the cute baby picture: "Smile."
When asked what is her favourite thing about her little bundle of joy, yesterday Kim admitted to her 18.8 million followers on Twitter: "It's really hard to choose, but her baby smell and her laugh."
And from the candid snap Kim posted we would be partial to agree that she's got a gorgeous smiley face!
But although Kim has recently shared a handful of snaps of Instagram, on the whole Nori has been kept out of sight from prying eyes.
Dad Kanye West has been keen to make it clear that his daughter with Kim is not "America's baby" and the pair have been pretty private when it comes to sharing details about their first child together.
It has been pretty difficult for them to maintain their privacy as new parents, especially considering that the paparazzi follow every step that the soon-to-be married couple take.
But it seems that they're serious about keeping North out of the public eye, and they also said that she will not be appearing in the family reality show Keeping Up With The Kardashians, similar to her dad Kanye who has kept his involvement on the hit show to a minimum.
However like most new parents, Kim clearly can't help herself when it comes to taking a plethora of snaps of her little one and wanting to share them with the world on Instagram and Facebook.
Yesterday Kim and her sister Kourtney - who also has a baby daughter Penelope, 1 - had a girls' day out with their little ones in Beverly Hills.
So as to avoid scaring baby Nori, Kim made sure to shield her daughter from the flash of the photogs by draping a black blanket over the opening of the pram, while Kourtney held her 17-month-old girl in her arms during the shopping spree.
Earlier in the day the reality star tweeted some advice to her followers who were mums like her.
Kim wrote: "Never lose time for you. Go to the gym, get a facial, or manicure to feel good so you can go home and be a good happy mom at home."
Wise advice Kim!
How adorable does North West look in that baby snap? Tweet us what you think @sofeminineUK!