Hot naked picture: TOWIE's Joey Essex strips off
The TOWIE favourite - who dates co-star Sam Faiers - holds nothing but an inflatable shark to protect his modesty.
Joey said of the snap (geddit?): "This was my first ever naked shoot, so I was a bit nervous - but it was really funny.
"I didn't do much preparation; my tan is real and I went to the gym yesterday for the first time in a month."
He may have made little effort for the photo, but it's a whole different matter when he's hitting the town.
Joey, 21, tells Cosmopolitan magazine: "For a night out it takes me two hours to get ready.
"I have to make sure I've got the right socks on, and they have to be on inside out or they don't feel right! And I have to put my jeans in the dryer so they're tight tight.
"Finally, I put on my aftershave, do my hair and look reem!"
Joey posed for Cosmopolitan magazine to raise awareness of, and raise money for, the Everyman Appeal.
Everyman is an appeal of The Institute of Cancer Research (ICR) to raise funds for its pioneering research into male cancers.
Photograph courtesy of Cosmopolitan.