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Jimmy Choo to design for H&M

by the editorial team ,
Jimmy Choo to design for H&M© H&M

Jimmy Choo is to bring its highly-coveted designs to the high street in a guest collection of men's and women's shoes, bags and accessories for H&M. The Swedish store has already teamed up with the likes of Viktor & Rolf, Stella McCartney and, most recently, Matthew Williamson, but this is its first collaboration with an accessory designer.

The collection, which also extends to womenswear, is “sophisticated, fashion forward, accessible and glamorous", says Jimmy Choo founder Tamara Mellon. “We adore Jimmy Choo’s shoes and bags," says H&M's Margareta van den Bosch. "They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection."

The collection will be available from 14th November.

Sarah Horrocks

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