The #LikeAGirl campaign from Always recently ran a survey for women between the ages of 16-24 over the representation of women in emojis, in which 70 per cent responded saying they felt the emoji didn't represent their activities outside of typical female interests (emojis include painting nails and getting haircuts, while 'male' emojis include running and cycling.)
Another 60 per cent felt that the emojis implied that girls are more limited to what they can do in comparison to boys.
Film maker Lucy Walker made a mini-documentary for the survey results, and said: “Society has a tendency to send subtle messages that can limit girls to stereotypes. As someone who has studied sociolinguistics, I know the kind of impact even seemingly innocuous language choices can have on girls.
"It was so interesting to hear these girls talk about emojis and realise how the options available to them are subtly reinforcing the societal stereotypes and limitations they face every day.”
One participant said: "They're all mainly pink", while another said: "There's no girls in the profession emoji, unless you count being a bride as a profession."
So what does the campaign want? The chance to make emojis "as unstoppable as the girls they represent."
The girls in the video described what they wanted to see, ranging from female wrestlers to "a girl playing the drums." What would you want? Tweet your idea with the hashtag #LikeAGirl and let us know what you think of the campaign @sofeminineUK!
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