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DROP EVERYTHING: Beyonce Just Launched A New Sportswear Brand

by Pascale Day ,
DROP EVERYTHING: Beyonce Just Launched A New Sportswear Brand© youtube

Today Beyonce dropped her new gym wear brand, Ivy Park, and we've already mentally maxed out our credit card.

If ever you needed an excuse to start exercising, this is it: Queen Bey has launched a new range of sportswear. The Beyhive is alive with hype after Beyonce posted a pic to her Insta of her new brand of gym wear, a collaboration with Arcadia Group owner Sir Philip Green, which will be available at Topshop, Net-A-Porter and Selfridges. The range goes on sale on 14th April, so hang on to that payday dollar ladies, because you're going to need to save it for a couple of weeks.

​Rumour has it that the launch may also be accompanied by the dropping of Bey's new album, which has been teased by the artist over the past couple of weeks and sounds like it may be featured on the Ivy Park website. The origin of the name, according to the video below, seems to be a portmanteau of the name of her daughter, Blue Ivy, and a park in Houston which Beyonce would use to exercise in.

​There's just too many Beyonce things to look forward to at the moment, we can't take it. See you at Topshop on the 14th, yeah?


Are you excited for the Ivy Park launch? Us too! Let us know @sofeminineUK

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Pascale Day
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