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Primark launches online collection with Asos

Lareese Craig
by Lareese Craig Published on 4 June 2013
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Primark is our go-to store for fashion bargains and holiday wardrobe buys and now the retailer has launched an online collection with Asos. Finally we can enjoy shopping from the budget brand without the mile-long queues and collapsing clothes stacks. Phew.

With high street popularity dwindling we wondered how long it would be before Primark joined fellow retailers online.

Well now the wait is over, for the first time ever we’ll be able to shop ‘til we drop with the click of a button thanks to Primark’s collaboration with rival retailer Asos.

Despite stocking their own budget range, Style Steal, Asos have teamed up with Primark who they describe as a ‘retail phenomenon’.

An Asos spokesperson said: “As an online fashion destination, Asos delivers an edit of the brands and products that are relevant to its twenty-something target market. Primark is part of that mix. As such, a small selection of Primark’s most fashion-led pieces are available on Asos."

An initial collection of 20 womenswear products went on sale yesterday as part of a ‘very limited trial’ to see how the discount retailer sells online. We predict huge success if our online shopping habits are anything to go by.

Featuring their Rihanna-esque varsity tees, body con dresses and denim staples there’s plenty of summer fun to be had with the collection.

It’s all ready and waiting for you over at Asos so why not indulge in some budget buying from the comfort of your own home Pri-Marni style? We know we will!

Primark launches online collection with Asos © Asos
by Lareese Craig