To celebrate London Fashion Week, Gwyneth Paltrow and Matthew Williamson have teamed up to create an exclusive Swarovoski embellished sweatshirt.
The fashionable duo have come together to create a statement piece to feature on Gwynnie's lifestyle website Goop.
Perfect for the change of season, the olive green sweater makes layering a rather glamorous affair with a bespoke embellished neckline.
Matthew Williamson said: "I am happy to be able to bring this exclusive piece to Goop. It’s such an effortless piece for autumn, the crystal embroidered neckline adds a twist to the classic off-duty sweatshirt adding a decadent touch to a wardrobe staple."
This marks a change of direction for Mr Williamson whose signature Ibiza party girl has gone all grown-up and sophisticated but she's still got that boho spirit.
He said: "I'm getting on, you age, you move on. This is a wardrobe for a woman." Mark his words.
Aimed at a jet-setting woman with as many diary dates as she has shoes and necklaces, this unique MW garb merges the practical globetrotter with the world of the glamazon.
Gwynnie's no newbie to fashion initiatives having previously worked with Cynthia Rowley, Rag & Bone, Warby Parker and Alexandra von Furstenberg.
Only last week she unveiled her latest collection with fashion pal Stella McCartney packed full of beautiful investment pieces with that timeless designer touch.
The exclusive MW sweatshirt is available for a limited time only for $845 (£526) on Goop.
Will you be rushing to get your Gwynnie meets MW fashion fix? Tweet us how you'll be wearing this statement sweat @sofeminineuk - we'd love to hear your style ideas.