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Max Factor launch new WILD Make-Up Collection

Ursula Dewey
by Ursula Dewey Published on 25 June 2013
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Looking for some head-turning make-up to see you through your summer in style? Then get your hands on the new WILD collection by Max Factor - it's the beauty buzz of the office right now and launches nationwide from July. Time to get queuing!

When it comes to make-up launches we're coveting this summer nothing has sent us quite so crazy as the new WILD Collection by Max Factor - it's make-up for your savage side!

With an epic new WILD Mega Volume Mascara to plump up those lashes, 8 attention seeking shades of WILD shadow pencils and 13 WILD Shadow pots in colour pop shades, this is one brave, bold collection that is a whole lot of fun to wear.

Sometimes our everyday make-up can be a bit predictable and drab which is why we're so pumped about the new WILD Max Factor launch. We've been testing it out ahead of it's July 2013 on-shelf date and have been seriously impressed.

The shadow pencils are our new favourite way to apply a flash of colour to our lids. ​​There's no powdery debris or panda eyes, just a high pigment streak of long lasting colour. Plus there are plenty of shades too, from Untamed Pink to Caramel Rage, Brazen Gold and Fierce Lime, the names are as fun and sassy as the look they'll give you.

We're not the only ones obsessed with these pencils either - Max Factor Global Creative Design Director and Make-up Artist royalty, Pat McGrath says: "Eyeshadow pencils have always been one of my backstage essentials; specifically for creating high voltage, graphic eye looks. I love these vibrant new Shadow Pencils - shade the lids, line or highlight the eye; the gel-like texture gives bold colour instantly and they're so easy to blend."

The WILD Mega Volume Mascara is worth a look too if you're treating yourself to a pay day beauty buy. It thickens and lengthens the lashes with a snazzy hourglass shaped brush which holds onto the formula better meaning you can coat your lashes from root to tip, giving you sexy look-at-me eyes in an a jiffy.

Best of all are the high street prices - you can pick up make-up artist worthy shadow pencils for only £5.99, the high pigment shadow pots for £6.99 and the WILD new mascara for the same. Beauty bargains that don't disappoint? Our favourite kind!

Will you be checking out the latest launch from Max Factor when it hits Boots stores nationwide next month?

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by Ursula Dewey