Swapping your signature brunette hue for lighter locks is a pretty big deal, so it's no wonder Cheryl Cole couldn't keep her makeover under wraps.
Showing off her new ombre revamp, the former Girls Aloud member got snap happy on Instagram, striking a pose and puckering up for the camera.
Is that a new set of longer hair extensions we spy too? She's obviously outgrown her lob loving.
As well as ditching her brunette mane, Cheryl seems to be sporting a bit of a make-under, with poker straight tresses replacing her voluminous style. It's like her US X Factor bouffant days never existed.
Chezza's obviously over the moon with her two-tone transformation as she chose to carry on the celebrations by purchasing a new outfit. New hair always calls for a new wardrobe, we're with her on that one.
The Say My Name singer splashed out on a Neil Barrett zig zag sweater featuring leather panels and a matching mini skirt.
Ahead of wearing the pricey £2,400 outfit out on the town with boyfriend Tre Holloway she tweeted her excitement: "I am (in love) with Neil Barrett's clothes #newfave."
Ok, so it's not the most drastic of hair transformations in the history of celeb 'dos, but so what if she hasn't shaved it all off or braved a mullet?
What's your verdict on Cheryl's new ombre highlights? Tweet us your thoughts @sofeminineuk