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Why The New Benefit Brow Collection Is The Best Thing Ever To Happen To Our Face

by Lareese Craig ,
Why The New Benefit Brow Collection Is The Best Thing Ever To Happen To Our Face© Instagram @Lisa_Benefit

The excitement for Benefit's kickass 9-piece brow collection has secretly been bubbling away for some time, but now we're finally allowed to spill the beans. We didn't think the cult-fave could get any better but turns out it just did... If you're a brow junkie this could just be the best day of your life.

Benefit brows
Benefit brows
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You can't mention brows without dropping in Benefit can you? It just doesn't make sense, they go together like butt cracks go with plumbers. Since the late 1970s, they've been making brows great again (5 million brow services were performed last year alone!) with their Gimme Brow and Brow Zings, to name a few hero products and now they're going all out for the year of the brow.

Not one to do things by halves, the brand is launching nothing short of a 9-piece core brow collection. That's right. Nine glorious products to define, shape and whip your caterpillars into shape. We're talking spoolie brushes, primers, precision pencils, gels, highlighters, the whole shebang. Whether you're a brow beginner or a fully fledged enthusiast, there's something for everyone.

And there's no need to fear for your firm favourites either. Gimme Brow is stronger than ever with a third game-changing medium shade being added into the mix. Which is great news for us as we were always too dark for the light and too light for the deep. This Goldilocks has got her cream.

Watch brow expert Lisa Potter-Dixon chat you through the entire range here. What a doll she is!


On shelf launch date 24th June! The countdown is officially ON.

What #BenefitBrow product are you excited to get your paws on? Tweet us @sofeminineUK!

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Lareese Craig
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