The nationwide DareToBare campaign is being launched by leading online beauty retailer Escentual.com for women across the UK to raise money and awareness for Breast Cancer Care.
The campaign is trying to persuade women of all ages and walks of life to get sponsored to go to work, social activities or even a night out without their make-up on.
It runs throughout October’s Breast Cancer Awareness Month and women can be sponsored to go without make-up for a day, a week or even the whole month. Your pores will thank you for it.
You won't be on your own in the cause, celebs are going crazy on Twitter sharing their DareToBare snaps with Made In Chelsea's Binky Felstead, actress Roxanne Pallett, Strictly Come Dancing star Kristina Rihanoff and Apprentice runner up Luisa Zissman all joining in the hashtag fun.
Well if the guys get to do the whole growing a moustache for Movember thing, why shouldn't we get together in the name of sisterhood? No facial hair necessary.
We can't think of a better reason to give-up the glamour and forget the foundation - are you with us or are you with us?
Escentual.com Beauty Editor Emma Leslie said: “It’s a very simple step for any woman to take – just not to put on make-up. It’s easy to do but it’s a really strong public statement and it’s for a fantastic cause.
"It might seem a bit strange that a company such as Escentual.com that sells cosmetics is actually asking women to stop using them for a day or two, or maybe even a whole month, but that’s how strongly we feel about this cause and we hope that with Dare to Bare we can really make a difference.”
You can sign up to get sponsored for DareToBare or make a donation by clicking here and 100% of proceeds from the campaign go to charity.
Tweet us your DareToBare pics or let us know what you think of the campaign @sofeminineuk