They're the most talked about boyband on planet Earth and with the premiere of their new film 'This Is Us' hitting London this week, One Direction madness is upon us.
It's been a huge week for the handsome five as they get ready to release their first fragrance this Sunday. The wait is finally over.
Set to be the biggest celebrity fragrance launch ever, Our Moment is likely to sell out within the first few days of going on sale so you better act fast.
With notes of jasmine and frangipani, pink grapefruit, wild berries and red currants you'll be sure to get your five a day fix with this fruity fragrance.
Cheeky in all the right places but with an air of long lasting sophistication, One Direction's first fragrance will be a shelf-flyer for sure.
Our Moment goes on sale exclusively at Harrods on August 25th and is priced between £21 - £39. Happy shopping!
Will you be camping outside Harrods for a first-spray frenzy? Tweet us @sofeminineuk