• Make up 

How to apply evening make-up

helena rubinstein
For a radiant, glamorous effect, evening make-up should be deep and sophisticated. Subdued lighting allows you to play with colours and materials to create a chic, sublime look.
If you’re wearing a stunning evening dress, complement it with sophisticated make-up.
And for nights out clubbing or evenings at friends' houses, add some colour to your face and use evening make-up.
The right colours
For a glam look, go for make-up colours that suit your complexion. To accentuate your beauty, use a natural base.
Avoid: Unnatural/artificial colours that don’t tend to bring out your best, and blue and violet which can emphasise harsh lines and make you look older.
- Step 1: Flawless skin
To stand out in the shadows, you need a smooth, silky complexion. Go for liquid foundation and powder to even out and soften your skin tone. Then, using a large brush, apply an illuminator over your whole face to obtain a silky, luminous effect.
- 2nd step: Shimmering cheeks
Highlight your cheekbones with an amber-coloured blusher that will subtly catch the light. Then apply a hint of blusher higher up on the contours of your face for a chiselled look.
- 3rd step: Velvet eyes
The eyes are important to evening make-up: they should be intense and sexy.
Colours: Choose dark eyeshadows (deep grey, brown or black) in a creamy or pearlescent texture. Go for light-reflecting shadows to add shimmer.
Technique: Apply kohl along the base of the lashes to highlight the eyes. Then apply black pencil under your eye. Use a large brush to apply dark eyeshadow in the small of the eyelid, then use a lighter eyeshadow under the arch of the eyebrow.
The trick is to move from the inner corner of the eye to the outer corner. Next, add a little eyeshadow under the eye, at the level of the lashes. Finish off your eye make-up by applying volumising black mascara to give depth and intensity to captivating eyes.
- 4th step: Glam lips
For after hours, coat your lips with ultra-feminine red lipstick for a show-stopping red carpet look à la Scarlett Johansson.
Colour: For star appeal, choose an intense, deep red lipstick. Glosses and other lip shine products aren’t suited to evening wear because they don’t last long enough!

: Highlight the edge of your lips with a well sharpened lip pencil that’s a shade darker than your lipstick. Next, use a lip brush to apply the lipstick, starting at the middle of your lips and working out towards the corners.
Dab your lips on a tissue and reapply a layer of lipstick to guarantee long-lasting hold. For a lacquered effect, apply a touch of gloss to the centre of your lips for an ultra shiny, irresistible pout.
Glam touch
Show you're the life and soul of the party by adding a touch of glitter to your eyelids and the tops of your cheekbones. You’ll dazzle all night long!
Fantasies permitted
Nights out and special occasions are the perfect opportunity to live out your make-up fantasies: fake eyelashes, stick-on jewels and glitter can all be part of your glam party look!

Photo: Helena Rubinstein
Published by editorial staff Beauty
30 Oct 2007
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