Brunette beauty Michelle Keegan and The Saturdays stunner Rochelle Humes are just two celebrity faces who have signed up to take part in the BearFaced campaign.
The paw-fect duo have parted with their makeup bags to help raise awareness and funds for the BBC's Children In Need and it's fair to say they're both natural beauties. Then again, we never expected anything less!
Michelle's pictured looking fresh faced and radiant with her brunette locks falling naturally over her shoulders while Rochelle's glowing complexion leaves us all wishing we had freckles like hers. What the hell we can draw them on.
But, ridiculous good looks aside, let's not forget the real message of these BearFaced selfies - that little Pudsey Pawprint emblazoned across their cheeks.
Beauty blogging sensation Tanya Burr, TV presenter Lorraine Kelly and singers Ella Eyre and Sophie Ellis Bextor also joined the girls in this year's campaign.
Children In Need encourages women everywhere to team up and ditch their face paint together! Grab your very own Pudsey Pawprint for £1 from Boots and don't forget to hashtag #BearFaced when tagging your pics.
We want to see your BearFaced beauty - tweet us @sofeminineUK
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