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© Nikki youtube
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Women Are Standing Up To Makeup Shaming And It's Brilliant

by Tolani Shoneye Published on 25 June 2015

We're not ashamed to say it: we love makeup. We love buying makeup, we love experimenting with it, and we especaially love wearing it, but apparently some people think us women should be ashamed of ourselves for this simple choice. *rolls eyes* Well, they might want to take a look at #ThePowerofmakeup movement...

The brilliant campaign was started by Youtube blogger and make-up guru Nikkie de Jager after she became fed up of being shamed for wearing makeup.

She explains all in her video: "I've been noticing a lot lately that girls have been almost ashamed to say that they love make-up, cause nowadays, if you say that you love makeup, you either do it because you want to look good for boys, you do it because you're insecure, or you do it because you don't love yourself."

Go girl!​

We hear you Nikkie. Although there's a lot of pressure on women to look a certain way - and the makeup industry has played its part - the psychology behind it delves a lot deeper than 'I wear make up to attract men'. Frankly it's insulting.

Spoiler: a lot of women wear make up to look good for themselves, we know we do. Make up is fun and exciting and lets face it, make up is another form of creative expression. So to shut the haters down, here's to the women who are sticking it to makeup shamers.

#thepowerofmakeup © Nikki youtube

#thepowerofmakeup #makeup #redhead #redhair #ginger #tattoo #tattoos #girlswithtattoos #septum

A photo posted by Cassidy (@casslundy) on Jun 24, 2015 at 7:01pm PDT

#ThePowerOfMakeup

A photo posted by Heidi Michelle (@heidimolarius) on Jun 24, 2015 at 6:04pm PDT

Tylsänä sadeaamuna voi vähän leikkiä.. #thepowerofmakeup

A photo posted by Taija Nyholm (@tajjaijai) on Jun 25, 2015 at 1:02am PDT

#thepowerofmakeup

A photo posted by melody letfus (@melodyletfus) on Jun 24, 2015 at 11:52pm PDT

Women have enough pressure already not to be picked apart for their personal decision to wear makeup or not. So we're saying if you want to wear makeup GO AHEAD GIRL. Don't? Then don't and be hella proud of yourself too.

Will you be joining the #thepowerofmakeup movement? Tweet us @sofeminineUK!

This article was written by Tolani Shoneye. Follow her on @tolly_t

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