Make up
The 10 Best Lengthening Mascaras! Watch The soFeminine Team Reviews In #TheBeautyBooth
Girls just love to wear mascara but with so many promising products out there it’s hard to get our hands …
Immoral Returns, eBaying & Free Drinks? 10 Clever Ways Girls Beat The System
Ladies, it’s time to come face to face with the truth. Women want, well, everything. Whether it’s a hot new …
Beetle Juice & Whale Vomit?! 10 Disgusting Beauty Facts We Wish We Didn't Know
Given that we’re probably in a rush whenever we apply our lotions and potions we rarely find time to read …
Meet PhotoWonder: The Most Popular App To Completely Change Your Face
We’re not usually ones for vanity in the Sofeminine office. When it comes to Instagram, we all tend to stick …
Oscars 2015: The Totes On Fleek Hair & Beauty Looks
We've already been subject to dangerous levels of wardrobe envy this morning thanks to Keira Knightley's woodland fairytale Valentino creation …
10 Date Night Hair & Make-Up Looks To Fall In Love With
As date night dilemmas go, we don't like to make things easy for ourselves. Do we go nude lip & …
Instagram Competition! Win Date Night Hair & Make-Up With blow LTD
Sofeminine's teamed up with blow LTD to give one lucky winner the chance to get her dream date hair and …
But First Let Me Take A Selfie: 22 Excuses Girls Use To Snap Themselves
There was a time when taking a photo of yourself was the most detrimental thing you could do for your …
The Lazy Girl's Answer To Flawless Evening Make-up
There's those odd occasions when we can't wait to put on our party face and go all out contour but …
Victoria Beckham's Nails Inc Polish Goes On Sale And It Is Everything!
After scooping the award for Best Brand at the BFAs (no biggie) you'd think Victoria Beckham might slip off her …
Party Season Makeup: The Cocktail Look Step By Step
'Tis the season to get all glammed up and what better way to do just that than with a makeover …
Here's What Kendall Jenner Had To Say About Her MAJOR Beauty Gig At Estée Lauder
Over the weekend it was announced that Kendall Jenner would be the newest face of Estée Lauder and we couldn't …
Celebrity Make-Up Transformations That Are PERFECT For Halloween
We’ve lost count of how many times we’ve said TGFM (thank god for makeup) but this make up artist takes …
WTF? Now You Can Rent Nail Polish Instead Of Buying It
Renting nail polish? We can’t work out if it’s utterly genius or crazy insane. On the one hand it solves …
Woah! This MAN Uses Makeup To Transform Himself Into Katy Perry, Rihanna & Beyonce
We've all wished we looked like Beyonce and Rihanna at some point and now this guy has made it happen …
Why Zoella Is So Much More Than Just A Beauty Blogger
In real life she's known as Zoe Sugg but most of us know her as the vlogging sensation that is …
Talented Make-Up Artist Recreates Disney Characters...On Her Lips
Forget red lipstick and duck pouts, painting joyful Disney characters on your mouth is THE best way to make sure …
How To Make Your Lips Look Bigger
Collagen injections sound painful and plastic surgery is out of the question, so what's a girl to do when she …
Snoop Dogg, Jay Z, Drake?! This Woman Uses Make-Up To Turn Herself Into Male Celebrities!
Never compete with this woman for Best Halloween Costume. You WILL …
Empowering Makeup Tutorial Shows Us How We Should REALLY Put On Our Face
Watching makeup tutorials is every girl's favourite way of procrastinating but here's one video you'll wanna pay full attention to. …
Clumpy Lashes, Contour Lines And Clown Lips: The Cringy Make-up Mistakes We've All Made
Makeup is obviously a total lifesaver, but only when it’s used right. Drawing on aggressive brows, wearing a foundation three …
How Beautiful Are You? Photoshop Experiment Reveals All
When 24 year old Esther Honig asked 40 different freelance Photoshop experts, in 25 different countries, to Photoshop her face …
Are These The Most OMG Makeover Photos Of All Time?
Makeup is a wonderful thing and we can all look (and feel) totally different with a full face on. But …
Meet The Woman Who's About To Change Your Make-up Bag FOREVER
Every so often an invention comes along that BLOWS our minds. Harvard graduate Grace Choi has invented a 3D printer …