From the frow to the runway we're used to seeing the wet look hair trend in all the most fashionable places but we're just not luxe enough to see it through to real life. A) because we're scared that people will mistake the look for unwashed grease B) because models can pull it off but we're just girls with high end hair ambitions.
Armed with L'Oréal Professionnel's new range of Wet Domination by Tecni.ART products you can have your model moment too. AND you'll never have to consider dunking your head in the sink in the name of beauty again.
The wet look trend is finally wearable for the every day girl, so if you're feeling like shaking up your 9-5 locks then this could be just the change you're looking for.
You will need
Tecni.ART Extreme Splash Elastic Gel
Tecni.ART Shower Shine Lacquer Spray
A small tooth comb
*Plenty of model attitude*
Look 1) Two tone wet look effect
"I've always been a massive fan of the wet look trend. It looks so refreshing on the runway and it's a good alternative for amping up your evening look. I love how much it changes your make-up too. It draws the eye to the face which is great when you're going for that look-at-me complexion
"This two tone style is so easy to create and subtle enough to wear by day without the danger of being too 'fashion darling'. The soft feeling ends keep it feminine but the centre part and the wet look roots make it that little bit more pronounced. I'll be wearing this in the office more often."
Look 2) Slicked back
"I love the high gloss wet look style that stars have been rocking on the red carpet, but I was nervous about how this might look in real life. Achieving the slicked back look was really easy, it was just a matter of combing Tecni.ARTs Extreme Splash Gel through the through the hair evenly and setting with hairspray and bobby pins.
"I actually really loved the finished look, perhaps not for a Monday, it's much more suited as a dramatic evening look. I'll be teaming my fave jumpsuit with look-at-me jewellery and slicked back wet look hair on my next night out for sure!"
Look 3) Pin up
"I loved how chic the wet look made me feel, it hardly took any time to do and yet added a great edge to my look. I never thought this style would particularly suit me as I imagined it more for catwalk but now I'm really looking forward to trying it out on a night out.
"I never realised there were so many different ways of wearing the wet look trend as well. I'm definitely trying Ursula's slicked back look next."
Look 4) Wave after wave
"The look reminded me of the 90s when I'd scrunch my hair with gel and hairspray. Back then it was the trend du jour so it was a great little reminder of how fab the look was, giving a nice, edgy gloss effect with very little effort. This one might just be my next go-to do' for a GNO!"
See! Who says you can't do wet look now?
We'd love to see YOU putting the wet look trend on trial. Instagram your #WETLOOKUK selfie for a chance to win a pro styling make-over and a £500 in Reiss gift card*.
What do you think of the wet look? Tweet us @sofeminineUK
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*All UK & ROI residents. To enter upload a selfie a wet look hair style via the official Instagram application. Closing date 11.59pm 6 May 2015. Grand prize is a cut and style using Wet Domination products at the nearest applicable L’Oréal Professionnel salon, as decided by the promoter, and a £500 Reiss gift card. Ten (10) runners-up including the grand prize winner, will each win a Wet Domination Shower Shine 160ml Extreme Splash 150ml. Full T&C’s here.
Promoter: L’Oréal (UK) Limited, 255 Hammersmith Road, London W6 8AZ