The wet look trend has always been massive on the catwalks but less wearable for the day-to-day girl. That is until the hair maestros at L'Oréal Professionnel decided our hair arsenal was due for a drenching and voila! The Wet Domination range was born.
Gone are the days when it was slick tresses or nothing. Now your wet look locks can be ready-to-wear whatever the style from shiny wet buns and even dual–effect ponies with wet roots and textured lengths.
In homage to wet look tresses L'Oréal Professionnel are asking you to put the trend on trial. Until the 6th May, they're offering one lucky Instagrammer a full styling make-over with a L'Oréal Pro salon AND a £500 personal shopping experience at Reiss (swoon). Here's how you can be in with a chance of winning....
How to enter:
1) UPLOAD your own wet look hair selfie to Instagram
2) USE the hashtag #WETLOOKUK
The winner will be chosen by Paul Edmonds from Paul Edmonds Salon.
We'll never have to envy another perfectly parted pony again because we too can make a splash with the hottest hair trend of the season. And take a shameless selfie while we do it.
Here's to wet domination. May the best wet look win!
All UK & ROI residents. To enter upload a selfie a wet look hair style via the official Instagram application. Closing date 11.59pm 6 May 2015. Grand prize is a cut and style using Wet Domination products at the nearest applicable L’Oréal Professionnel salon, as decided by the promoter, and a £500 Reiss gift card. . Ten (10) runners-up including the grand prize winner, will each win a Wet Domination Shower Shine 160ml Extreme Splash 150ml. Full T&C’s here.
Promoter: L’Oréal (UK) Limited, 255 Hammersmith Road, London W6 8AZ
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