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Could Onions Really Be The Answer to Our Sparse Eyebrows?!

If, like us, you were victim to the 90s pencil thin brow (damn Christina Aguilera and her Genie In A Bottle phase) then the re-growth of your facial caterpillars might just be...

Adele's Makeup Artist Has Officially Dropped An Eyeliner Tutorial And Now We Can All Die Happy

It was one of life's unanswered questions. It was the thing we all prayed for before we went to bed and the first thing we thought of when we got up in the morning. And that question...

Celebrity Colour Chameleons: Famous Fans Of Rainbow Hair

Kylie Jenner has single-handedly pioneered the rainbow-hair revolution thanks to the endless supply of multi-coloured wigs at her disposable and her unapologetic obsession with...

The Year Of The Lob! How To Wear The Long Bob Like A Boss

Some good news for the low-maintenance girls - the humble lob is back and it looks like it's here to stay. I mean who ISN'T lobbing it at life rn? You've got Kendall, J-Law, Alexa...

The Ultimate Men's Christmas Gift Guide: What to Buy Every Man in Your Life

It's a fact: when it comes to Christmas, buying gifts for guys is hard. How many times have you asked your bae/dad/uncle/grandad what they want only for them to respond with a...

The Best Beauty Trends Of 2016

So another year comes to a close and while the majority of 2016 has been mostly doom and gloom, the make-up world has enjoyed somewhat of a revolution and we're totally on board...

These Rose Gold Mermaid Makeup Brushes Are The Most Adorable Addition To Your Cosmetic Bag

We don't think we'll ever get enough of the mermaid makeup trend - and that extends to accessories as well as cosmetics. But forget the glitter and long hair for a minute because...

People Are Rubbing Their Bums In Glitter 'Cos Festival Season

Glitter trends come and go but we reckon sticking sparkles on your bum cheeks will have some staying power this summer. Prepare yourself for the incoming mass of shiny bottoms...

The Best Beauty Tips Given To Daughters By Their Mothers

When it comes to life advice, there's no one we'd trust more than our lovely mums, they are the ones who know us best after all. But a new survey also shows we trust them best...

Cat Ladies Listen Up: This Lip Gloss Makes You Feel Like You're Kissing Your Kitty's Nose

If the thought of leaving your cat at home while you're out raking in those dollars makes you want to bury your head into your feline-print duvet, you will be thrilled to know...

15 Celeb Hairstyles Perfect For Growing Out A Fringe

Growing out a fringe is EF-FORT. And, not only is is effort, it's super stressful too. It just sits at that inbetween-y length and there's nothing you can do with or about it...

There's Already Another New Brow Trend, And It's Called Brow Carving

To be honest with you, we're finding it a little hard to keep up with all these brow trends at the moment. Call us narrow minded, but we thought there was only one way to have...

#TreatYoself Pay Day Haul: Beauty, Fashion & Everything In Between

Hands up everyone who's in summer mode already? That's a full house then. Now we've reached the end of May, it's officially acceptable to begin that exciting summer countdown...

People Are Now Having Facials On Their Vaginas, Or Vagacials

Beauty ideals are officially out of control. So much so, people are starting to care for their genitals in the same way they do their faces. A daily shower apparently isn't enough...

Crumbs! Breadcrumb Brows Are Here And They're Making Us Feel Weird

Breadcrumb eyebrows. Not exactly two words you would ever expect to see in the same sentence but this is 2017 and this is where we're at. The following images may evoke the following...

Eyebrow Wigs Are Now A Thing And We Actually Want To Try Them

We will stop at nothing for bold Cara D-inspired eyebrows. Microblading? Been there. Eyebrow stamp? Done that. But allow us to introduce something we've yet to try: eyebrow wigs...

Pravana's Blonde Wand Turns Lightens Your Hair In Seconds

I don't think I'm being dramatic when I say that there's a revolutionary product has just entered the burgeoning hair market. If you've ever wanted to lighten your locks but don't...

Tried & Tested: Got2b Volumanic Mousse

There's no denyin the words 'hair mousse' would fill some beauty lovers with dread. We all love a throwback Thursday but we don't want to go as far as to emulate Madonna's Like...

This Photo Series Shows Growing Old Is A Beautiful Part Of Life

Fun fact: All the people in Karsten Thormaehlen's new photo series 'Ageing Gracefully' are over 100 years old. And if we looked half as happy and gorgeous as these folks when...

Jeffree Star Just Admitted He Contours His Erect Penis

In today's the beauty-industry-knows-no-bounds news, I bring you a 'handy' hack that'll help men everywhere fake the size of their manhood without a viagra prescription. Enter...

This Girl Didn't Know What A Sanitary Pad Was But Used It In Her Makeup Tutorial Anyway

We all know that you can use pretty much anything to put your makeup on - condoms, iPhones, tampons - because unfortunately people insist on trying these things out for some reason...

Why The Undone Bun Is Our New Go To Hairstyle

It's finally party season and we're more than ready to start the hunt for the perfect new frock and get experimental with our style. No other season gives you full reign to master...

#TreatYoSelf Haul: Beauty, Fashion And Everything In Between

Payday is here to help us forget that it is the end of July and the weather is still horrible! So instead of miserably watching the rain from your window, it's time to pull on...

#TreatYoSelf Haul: Beauty, Fashion And Everything In Between

Ladies and gentlemen, boys and girls, we have three words for you: TREAT. YO. SELF. It's been a long month full of confusing weather, and we're a little fed up of spending our...

The 2016 Pirelli Calendar Replaces Steamy Nude Model Shots With Empowering Women

The iconic Pirelli calendar has taken a different creative direction for 2016 and we more than approve. Rather than filling its pages with fetish themes, scantily clad models...

We Tried Whitening Our Teeth Naturally With Black Charcoal & This Is What Happened

Just like a good night out, whitening our teeth with black charcoal was messy but totally worth it *WARNING*If you despise scrubbing those unsightly stripy toothpaste blobs off...

50 Of The Hottest Hairstyles For Men Whatever Your Style

Men's hair cuts have traditionally stayed pretty basic but hey, it's 2015 and rules have gone out the window when it comes to male hairstyles... Man buns are a thing now, and...

The Latest Nail Art Trend Is Diving Us Marbles *Sorry*

This is the year to lose your freaking marbles and we have Instagram's word for it. It's no longer enough to have an extra French looking brunch table draped in the stuff, now...

15 Stunning Men Giving Us Make-up Goals

There's two types of people in life: Those that repeatedly try and fail to nail the classic eyeliner flick no matter how much they shamelessly stalk Adele (guilty) and those that...

Make-up Artist Transforms 80-year-old Nan Into The Ultimate Glam-Ma

Gran-touring could just be the latest beauty trend to sweep social media thanks to the talented make-up artist that is Tea Flego. For her latest project, the Instagram sensation...

The 12 Cult Beauty Products Every Woman Should Own

We want the DL on all the classic cult products. OK, not all of them. Just the ones that are sell-your- granny good. From the highly acclaimed MAC strobe cream to the Anastasia...

Rose Gold Hair Is Here And It's Giving Us All The Summer Feels

Forget diamonds: rose gold is a girl's best friend. When it comes to our jewellery, nothing is better than a touch of elegant rose gold. And now we're so obsessed with it, we've...

Has The Man Bun Finally Been Dethroned By The Merm? That's The Man Perm

Ok man buns, we can take 'em or leave 'em but guys with curly hair? Mother may I! Word has it the man perm - or merm, for short - is the latest hairstyle to go viral and tbh,...

Our Pick of 2016's Best Beauty Advent Calendars

As if the Christmas countdown wasn't already exciting enough, advent calendars were invented to make it even better. But we're not talking about the chocolate kind, we're talking...

#Soapbrows Is The Key To Eyebrows 'On Fleek'

If you calculated how much you've spent on eyebrow products and treatments over the years, it'd raise a few ahem, brows right? Well, you're about to save yourself some precious...

8 of The Best Sheet Masks To Save You From A Winter Skin Meltdown

It took a while for the UK to catch up with Asia on the sheet-mask trend but now we're in on the beauty secret we're never looking back. Because nothing makes your pores happier...

Meet The Man Who's Splashed Out £50k To Become A Genderless Alien

We've seen men become cats and women become human barbies. We've seen Justin Bieber and Kim Kardashian fans splashing the cash to look like their idols. But, you ain't seen nothing...

Could Feet Fillers Spell The End Of High Heel Pain?

Heels: they look hella hot but that comes at a price. How many nights of your life have been cut short due to unbearable pain caused by your favourite pair of sky-high stilettos...

This Non-surgical Boob Lift Is Everything Your T*ts Could Ever Want

When it comes to skincare, we moisturise our legs, scrub our lips, treat our oily T-zones. But what about our breasts? Don't they deserve some love too? We decided to give our...

Does Toothpaste Really Work On Spots? We Asked The Experts

Gigi Hadid swears by it. Amanda Seyfried is a fan. But does putting toothpaste on your spots really rid your skin of those pesky blemishes? We spoke to two expert dermatologists...

These Are The Must-Have Beauty Products For 2017

When it comes to January, most people make ambitious aims for the year ahead. Travel the world, tone up, try new foods. Our resolution is a lot simpler: try all of these gorgeous...

No, You're Not Going Crazy - Thigh Makeup Is Now A Thing

Thought makeup trends couldn't get any more pointless? Think again, my friend because this is 2017, and as this year has already shown us, anything - literally anything - is possible...

SoFeminine Experts Club Beauty Product Reviews: How To Get Involved

Hold up. Free beauty products? Erm, hell yes to that. The SoFeminine product reviews are all about putting the latest beauty must-haves and cult favourites to the test, to see...

From Jo To Joanne: The Many Faces Of Lady Gaga

Lady Gaga's fashion sense knows no bounds, and we can't knock her for it because, let's be honest, she's the only one who could wear a dress made entirely of the meat you'd find...

This Makeup Artist Creates Art From Her Arm Swatches

Daisy Weigt is a makeup artist-cum-actual artist if her beauty swatches are anything to go by. Daisy creates works of art on her arm in lieu of the usual eyeshadow or lipstick...

Tried & Tested: The 5 Minute Facial In A Bottle

Hey dull skin, howya holding up there hunz? We thought as much. If you're anything like us, storm Doris (or Ellis, whichever one we're on now) has wreaked havoc with our skin...

Queens Of Contouring! 20 Before-And-After Pics That Show A Little Sculpting Goes A Long Way

Long before YouTube makeup tutorials ever existed and before anyone had even uttered the words "Kim Kardashian", the only way to get yourself decent contour was through the use...

People Are Buzzing Over Wire Nails Because 2017 Has Sent Everyone Barmy

This is metallic nail art but not as you know it. The humble gel/acrylic manicure has been pushed off its Instagram throne only to be replaced by a DIY equivalent - 'wire nail...

Alison Brie Is Rocking 2017's Hottest Haircut & Now We Want To Be Her

When someone gets a haircut straight after their birthday it's assumed they're in the mids of some kind of life crisis. But not when you're actress Alison Brie - just weeks after...

What A Difference A Decade Makes: Kim Kardashian's Beauty Metamorphosis

It's been a whole ten years since Kim Kardashian became a household name. Time flies when you're creating an empire, doesn't it? Kim K has gone from standing timidly in the background...

5 Fail-Safe Ways To Rid Your Skin Of Blackheads

Is there anything more annoying than blackheads? They're stuck in your skin for weeks before developing into the worst spots ever. And they're so temperamental: rarely does squeezing...

You Can Now Buy Glittery Penis-Shaped Soap To Clean Your Makeup Brushes With

Just when you were thinking there's too many dicks in the world, along cum Bitch Slap Cosmetics and their 'swell' phallic-themed line of make-up brush cleaners. But are they up...

You Can Now Buy Lip Balm For Your Vagina 'Cos 'Your Other Lips Get Chapped Too’

We don't know about you but we're getting a little tired of people inventing lipsticks for our vaginas. Remember Mensez? Yeah, we'd rather forget it too - shudder. But VMagic's...

9 Things You Never Knew About The Lush Factory

We were lucky enough to take a tour round the magical Lush Factory and yes we still smell like bath bombs a week later, not that we're complaining! Allow me to bring you the low...

This Is Why You Should Be Mixing Sugar In Your Shampoo

It turns out Mary Poppins wasn't far off when she sang about 'a spoonful of sugar' making all the difference because apparently a bit of the sweet stuff is actually good for us...

Tried & Tested: Liquid Blonde Shampoo for Goldilocks-Worthy Hair

Blonde haired girls listen up! You deserve better. You deserve to swish your blonde hair with pride. You deserve not to hate your hair because it's gone dull, brassy and is breaking...

Woman's Face Stained Pink After Applying 'Washable' Glitter Paint

We're all familiar with the term 'red-faced' but one girl's given the idiom a literal meaning after an unfortunate experience with body glitter. The Twitter user took to the socia...

Upside Down Lashes Are The Latest Loony Instagram Craze We Hope Doesn't Catch On

You can barely bat an eyelid these days without a bizarre beauty trend making itself known. In the world of beauty bloggers and Instagram, we're constantly 'blessed' with all...

McDonald's Brows Is The Perfect Response To Extreme Eyebrow Trends And We're Lovin' It

Rarely a day goes by without a new bizarre brow trend 'blessing' our Instagram feeds with its presence but it's not just us non-bloggers who are sick of the sight of these creative...

U-Turn Brows Are The Grossest Eyebrow Trend Yet

Just when you thought we'd reached peak eyebrow trends with the arrival of braided brows, brace yourselves for what's quite possibly the worst eyebrow evolution in the history...