All articles - Beauty

If you calculated how much you've spent on eyebrow products and treatments over the years, it'd raise a few ahem, brows right? Well, you're about to save yourself some precious...

Hold up. Free beauty products? Erm, hell yes to that. The SoFeminine product reviews are all about putting the latest beauty must-haves and cult favourites to the test, to see...

Every woman hopes dreams of being a Twiggy: a natural beauty who has the ability to grow old gracefully. But we don't have to put in the work now, do we? We'll just cross our...

Ok man buns, we can take 'em or leave 'em but guys with curly hair? Mother may I! Word has it the man perm - or merm, for short - is the latest hairstyle to go viral and tbh,...

FINALLY. Spring has arrived, and we can feel it improving our lives already. The sun is out, there are birds singing. We've even ditched our scarves in favour of bare necks. That's...

We want the DL on all the classic cult products. OK, not all of them. Just the ones that are sell-your- granny good. From the highly acclaimed MAC strobe cream to the Anastasia...

Forget diamonds: rose gold is a girl's best friend. When it comes to our jewellery, nothing is better than a touch of elegant rose gold. And now we're so obsessed with it, we've...

It was one of life's unanswered questions. It was the thing we all prayed for before we went to bed and the first thing we thought of when we got up in the morning. And that question...

Gran-touring could just be the latest beauty trend to sweep social media thanks to the talented make-up artist that is Tea Flego. For her latest project, the Instagram sensation...

If, like us, you were victim to the 90s pencil thin brow (damn Christina Aguilera and her Genie In A Bottle phase) then the re-growth of your facial caterpillars might just be...

You know the drill: those who don't have freckles want them and those that have them want to get rid of them. But these coloured specks give a cute new take on the tradish freckles...

When it comes to attaining natural, porcelain looking skin the first thing that comes to mind is the perfection that is Korean women. Their supple, picture-perfect complexions...

Just like a good night out, whitening our teeth with black charcoal was messy but totally worth it *WARNING*If you despise scrubbing those unsightly stripy toothpaste blobs off...

The iconic Pirelli calendar has taken a different creative direction for 2016 and we more than approve. Rather than filling its pages with fetish themes, scantily clad models...

There's a new oil n town set to rival our beauty essential coconut oil and we are SO ready to snap some up. However ironic it is, lurking underneath a croc's scaly hide is a nifty...

So Halloween is finally here and you've gotta pull off some YouTube worthy makeup good enough to spook ya neighbours with. But fear not, we've got all the fright night inspiration...

Ladies and gentlemen, boys and girls, we have three words for you: TREAT. YO. SELF. It's been a long month, and you deserve it. So now payday has FINALLY rolled around, we've...

Being a 23-year-old woman can be difficult enough at times, but now imagine getting diagnosed with breast cancer. After undergoing a double mastectomy, this woman's taking back...

Flash tattoos are this summer's hottest trend and now Beyonce's on board, we're even more inspired to get 'tinked' than ever before. That's temporarily inked, if you were wondering...

It might be impossible for some people to get their heads around the idea but believe it or not curvy girls are healthy too. They work out, they eat green and lean, they put their...

Men's hair cuts have traditionally stayed pretty basic but hey, it's 2015 and rules have gone out the window when it comes to male hairstyles... Man buns are a thing now, and...

In today's the beauty-industry-knows-no-bounds news, I bring you a 'handy' hack that'll help men everywhere fake the size of their manhood without a viagra prescription. Enter...

If it's not festival goers rubbing their bums and boobs in glitter, it's brave souls prettifying their pits with tattoos - beauty knows no bounds in this day and age. Barely a...

Just when you thought we'd reached peak cosmetic surgery with designer vaginas, a top registered doctor has revealed women are becoming increasingly conscious about the appearance...

NARS fans, it's a sad day. A very sad day indeed. Because whilst our love for the brand was a culmination of their gorgeous lippies and rather err... original product names (Orgasm...

If there's one beauty product we love it's a multi-tasker. Our lives are becoming busier than ever before and when it comes to our beauty routine, time is of the essence. Sunkissed's...

As much as we love summer, it does bring up a few unfortunate beauty faux pas. Shiny face, sweaty pits, and, the worst of the lot, the thigh chafe. Yeah, the jeans come off -...

Beauty ideals are officially out of control. So much so, people are starting to care for their genitals in the same way they do their faces. A daily shower apparently isn't enough...

Breadcrumb eyebrows. Not exactly two words you would ever expect to see in the same sentence but this is 2017 and this is where we're at. The following images may evoke the following...

In some cases rules are made to be broken, but when it comes to tattoos you should probably follow the advice you're given by the professionals. This man chose to ignore warnings...

To be honest with you, we're finding it a little hard to keep up with all these brow trends at the moment. Call us narrow minded, but we thought there was only one way to have...

Growing out a fringe is EF-FORT. And, not only is is effort, it's super stressful too. It just sits at that inbetween-y length and there's nothing you can do with or about it...

We will stop at nothing for bold Cara D-inspired eyebrows. Microblading? Been there. Eyebrow stamp? Done that. But allow us to introduce something we've yet to try: eyebrow wigs...

Have you ever looked at your mani and thought damn, this is the tits! Well now it literally can be. Nail artist Mei Kawajiri is gifting women the pleasure of having t*ts on their...

If you weren't blessed in the boob department, fear not, because now you can get the mammaries you've always dreamed of without even having to go under the knife - and it's all...

Hands up everyone who's in summer mode already? That's a full house then. Now we've reached the end of May, it's officially acceptable to begin that exciting summer countdown...

We were lucky enough to take a tour round the magical Lush Factory and yes we still smell like bath bombs a week later, not that we're complaining! Allow me to bring you the low...

We don't know about you but we're getting a little tired of people inventing lipsticks for our vaginas. Remember Mensez? Yeah, we'd rather forget it too - shudder. But VMagic's...

Daisy Weigt is a makeup artist-cum-actual artist if her beauty swatches are anything to go by. Daisy creates works of art on her arm in lieu of the usual eyeshadow or lipstick...

Hello, this is the future calling! And boy do we have something that's going to make you explode with joy. See, we've had tape for your tits and tape for your face but how about this...

Hey dull skin, howya holding up there hunz? We thought as much. If you're anything like us, storm Doris (or Ellis, whichever one we're on now) has wreaked havoc with our skin...

I don't think I'm being dramatic when I say that there's a revolutionary product has just entered the burgeoning hair market. If you've ever wanted to lighten your locks but don't...

We don't think we'll ever get enough of the mermaid makeup trend - and that extends to accessories as well as cosmetics. But forget the glitter and long hair for a minute because...

If the thought of leaving your cat at home while you're out raking in those dollars makes you want to bury your head into your feline-print duvet, you will be thrilled to know...

We've seen men become cats and women become human barbies. We've seen Justin Bieber and Kim Kardashian fans splashing the cash to look like their idols. But, you ain't seen nothing...

Heels: they look hella hot but that comes at a price. How many nights of your life have been cut short due to unbearable pain caused by your favourite pair of sky-high stilettos...

Some people have all the luck, in that they get to share an almost identical face with the likes of Brad Pitt and Rihanna. Just imagine it, looking like Rihanna - but without...

It's a fact: when it comes to Christmas, buying gifts for guys is hard. How many times have you asked your bae/dad/uncle/grandad what they want only for them to respond with a...

You know what they say: if in doubt, throw glitter at it. They don't but we do and it's a mantra make-up artist Katie Butt applies to her work and we're all the better off for it...

So another year comes to a close and while the majority of 2016 has been mostly doom and gloom, the make-up world has enjoyed somewhat of a revolution and we're totally on board...

Last night saw the biggest TV glamazons step out for the 68th Primetime Emmy Awards in Los Angeles. Everyone from Emilia Clarke to Michelle Dockery and Emily Ratajkowski put on...

We all have skeletons in our closet, right? And by skeletons, I mean shoeboxes filled with old photos of us looking our worst that we plan on burning at some point. Because what...

In case you've been asleep for the past few years, contouring is *the* biggest makeup trend of modern times, thanks in part to some apparently famous person named Kim Kardashian...

If we're not busy binge watching her latest Snapchat story then we're trying to sell our granny to get our paws on her lip kits. That's right, Kylie Jenner is fast becoming our...

Move over glitter roots, hair stencilling is here and it's taking every follicle on the planet by storm. From elaborate flowers to spots and hearts, this is hair art at its finest...

If you were scrolling through Instagram last night right before bed, chances are you stumbled across Victoria Beckham's YouTube style tutorial, the one where she announced the...

It's time for your inner lipstick junkie to rejoice and thank the cosmetic gods above, cos they've just blessed us with lippies that have ACTUAL flowers inside. Yup, they look...

Kylie Jenner has single-handedly pioneered the rainbow-hair revolution thanks to the endless supply of multi-coloured wigs at her disposable and her unapologetic obsession with...

Nikki Lily is a beauty blogger with over 34,000 followers and 2 million YouTube views. Jealous yet? The 11 year old has a rare condition that affects the veins in her face, and...

This is the year to lose your freaking marbles and we have Instagram's word for it. It's no longer enough to have an extra French looking brunch table draped in the stuff, now...