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#Soapbrows Is The Key To Eyebrows 'On Fleek'

If you calculated how much you've spent on eyebrow products and treatments over the years, it'd raise a few ahem, brows right? Well, you're about to save yourself some precious...

SoFeminine Experts Club Beauty Product Reviews: How To Get Involved

Hold up. Free beauty products? Erm, hell yes to that. The SoFeminine product reviews are all about putting the latest beauty must-haves and cult favourites to the test, to see...

Growing Old Gracefully: How And When To Start Your Anti-Ageing Routine

Every woman hopes dreams of being a Twiggy: a natural beauty who has the ability to grow old gracefully. But we don't have to put in the work now, do we? We'll just cross our...

Has The Man Bun Finally Been Dethroned By The Merm? That's The Man Perm

Ok man buns, we can take 'em or leave 'em but guys with curly hair? Mother may I! Word has it the man perm - or merm, for short - is the latest hairstyle to go viral and tbh,...

#TreatYoSelf Payday Haul: Beauty, Fashion And Everything In Between

FINALLY. Spring has arrived, and we can feel it improving our lives already. The sun is out, there are birds singing. We've even ditched our scarves in favour of bare necks. That's...

The 12 Cult Beauty Products Every Woman Should Own

We want the DL on all the classic cult products. OK, not all of them. Just the ones that are sell-your- granny good. From the highly acclaimed MAC strobe cream to the Anastasia...

Rose Gold Hair Is Here And It's Giving Us All The Summer Feels

Forget diamonds: rose gold is a girl's best friend. When it comes to our jewellery, nothing is better than a touch of elegant rose gold. And now we're so obsessed with it, we've...

Adele's Makeup Artist Has Officially Dropped An Eyeliner Tutorial And Now We Can All Die Happy

It was one of life's unanswered questions. It was the thing we all prayed for before we went to bed and the first thing we thought of when we got up in the morning. And that question...

Make-up Artist Transforms 80-year-old Nan Into The Ultimate Glam-Ma

Gran-touring could just be the latest beauty trend to sweep social media thanks to the talented make-up artist that is Tea Flego. For her latest project, the Instagram sensation...

Could Onions Really Be The Answer to Our Sparse Eyebrows?!

If, like us, you were victim to the 90s pencil thin brow (damn Christina Aguilera and her Genie In A Bottle phase) then the re-growth of your facial caterpillars might just be...

Rainbow Freckles: The New Beauty Trend Guaranteed To Add A Little Colour To Your Life

You know the drill: those who don't have freckles want them and those that have them want to get rid of them. But these coloured specks give a cute new take on the tradish freckles...

Korean Skincare Routine: The Asian Beauty Products That Are Actually Magic!

When it comes to attaining natural, porcelain looking skin the first thing that comes to mind is the perfection that is Korean women. Their supple, picture-perfect complexions...

We Tried Whitening Our Teeth Naturally With Black Charcoal & This Is What Happened

Just like a good night out, whitening our teeth with black charcoal was messy but totally worth it *WARNING*If you despise scrubbing those unsightly stripy toothpaste blobs off...

The 2016 Pirelli Calendar Replaces Steamy Nude Model Shots With Empowering Women

The iconic Pirelli calendar has taken a different creative direction for 2016 and we more than approve. Rather than filling its pages with fetish themes, scantily clad models...

Why Crocodile Cream Is The New Coconut Oil

There's a new oil n town set to rival our beauty essential coconut oil and we are SO ready to snap some up. However ironic it is, lurking underneath a croc's scaly hide is a nifty...

Easy Halloween Makeup Looks You Can Actually Do Yourself

So Halloween is finally here and you've gotta pull off some YouTube worthy makeup good enough to spook ya neighbours with. But fear not, we've got all the fright night inspiration...

#TreatYoSelf Haul: Beauty, Fashion And Everything In Between

Ladies and gentlemen, boys and girls, we have three words for you: TREAT. YO. SELF. It's been a long month, and you deserve it. So now payday has FINALLY rolled around, we've...

This Breast Cancer Survivor Is Taking Back Her Body One Nipple Tattoo At A Time

Being a 23-year-old woman can be difficult enough at times, but now imagine getting diagnosed with breast cancer. After undergoing a double mastectomy, this woman's taking back...

Beyoncé Releases Temporary Flash Tattoos & Obviously They're Flawless

Flash tattoos are this summer's hottest trend and now Beyonce's on board, we're even more inspired to get 'tinked' than ever before. That's temporarily inked, if you were wondering...

Plus-Size Model Denise Bidot Explains Why Curves Don't Make You Unhealthy

It might be impossible for some people to get their heads around the idea but believe it or not curvy girls are healthy too. They work out, they eat green and lean, they put their...

50 Of The Hottest Hairstyles For Men Whatever Your Style

Men's hair cuts have traditionally stayed pretty basic but hey, it's 2015 and rules have gone out the window when it comes to male hairstyles... Man buns are a thing now, and...

Jeffree Star Just Admitted He Contours His Erect Penis

In today's the beauty-industry-knows-no-bounds news, I bring you a 'handy' hack that'll help men everywhere fake the size of their manhood without a viagra prescription. Enter...

People On Instagram Are Prettifying Their Pits With Tattoos

If it's not festival goers rubbing their bums and boobs in glitter, it's brave souls prettifying their pits with tattoos - beauty knows no bounds in this day and age. Barely a...

People Are Getting Nipple Tucks To Make Them More Protruding

Just when you thought we'd reached peak cosmetic surgery with designer vaginas, a top registered doctor has revealed women are becoming increasingly conscious about the appearance...

NARS Aren't A Cruelty-Free Brand Anymore

NARS fans, it's a sad day. A very sad day indeed. Because whilst our love for the brand was a culmination of their gorgeous lippies and rather err... original product names (Orgasm...

Tried & Tested: The Tan That Tones Your Skin

If there's one beauty product we love it's a multi-tasker. Our lives are becoming busier than ever before and when it comes to our beauty routine, time is of the essence. Sunkissed's...

This Blogger Has The Best Solution To Summer Thigh Chafing

As much as we love summer, it does bring up a few unfortunate beauty faux pas. Shiny face, sweaty pits, and, the worst of the lot, the thigh chafe. Yeah, the jeans come off -...

People Are Now Having Facials On Their Vaginas, Or Vagacials

Beauty ideals are officially out of control. So much so, people are starting to care for their genitals in the same way they do their faces. A daily shower apparently isn't enough...

Crumbs! Breadcrumb Brows Are Here And They're Making Us Feel Weird

Breadcrumb eyebrows. Not exactly two words you would ever expect to see in the same sentence but this is 2017 and this is where we're at. The following images may evoke the following...

A Man Died From A Flesh-eating Bacteria After He Went Swimming With His New Tattoo

In some cases rules are made to be broken, but when it comes to tattoos you should probably follow the advice you're given by the professionals. This man chose to ignore warnings...

There's Already Another New Brow Trend, And It's Called Brow Carving

To be honest with you, we're finding it a little hard to keep up with all these brow trends at the moment. Call us narrow minded, but we thought there was only one way to have...

15 Celeb Hairstyles Perfect For Growing Out A Fringe

Growing out a fringe is EF-FORT. And, not only is is effort, it's super stressful too. It just sits at that inbetween-y length and there's nothing you can do with or about it...

Eyebrow Wigs Are Now A Thing And We Actually Want To Try Them

We will stop at nothing for bold Cara D-inspired eyebrows. Microblading? Been there. Eyebrow stamp? Done that. But allow us to introduce something we've yet to try: eyebrow wigs...

Nipple Nails Are The Latest Mani Trend To Take Instagram By Storm

Have you ever looked at your mani and thought damn, this is the tits! Well now it literally can be. Nail artist Mei Kawajiri is gifting women the pleasure of having t*ts on their...

Make Your Nails Look The T*ts With This 3D Boob Manicure

If you weren't blessed in the boob department, fear not, because now you can get the mammaries you've always dreamed of without even having to go under the knife - and it's all...

#TreatYoself Pay Day Haul: Beauty, Fashion & Everything In Between

Hands up everyone who's in summer mode already? That's a full house then. Now we've reached the end of May, it's officially acceptable to begin that exciting summer countdown...

9 Things You Never Knew About The Lush Factory

We were lucky enough to take a tour round the magical Lush Factory and yes we still smell like bath bombs a week later, not that we're complaining! Allow me to bring you the low...

You Can Now Buy Lip Balm For Your Vagina 'Cos 'Your Other Lips Get Chapped Too’

We don't know about you but we're getting a little tired of people inventing lipsticks for our vaginas. Remember Mensez? Yeah, we'd rather forget it too - shudder. But VMagic's...

This Makeup Artist Creates Art From Her Arm Swatches

Daisy Weigt is a makeup artist-cum-actual artist if her beauty swatches are anything to go by. Daisy creates works of art on her arm in lieu of the usual eyeshadow or lipstick...

You Can Now Buy Anti-wrinkle Tape For Your Neck

Hello, this is the future calling! And boy do we have something that's going to make you explode with joy. See, we've had tape for your tits and tape for your face but how about this...

Tried & Tested: The 5 Minute Facial In A Bottle

Hey dull skin, howya holding up there hunz? We thought as much. If you're anything like us, storm Doris (or Ellis, whichever one we're on now) has wreaked havoc with our skin...

Pravana's Blonde Wand Turns Lightens Your Hair In Seconds

I don't think I'm being dramatic when I say that there's a revolutionary product has just entered the burgeoning hair market. If you've ever wanted to lighten your locks but don't...

These Rose Gold Mermaid Makeup Brushes Are The Most Adorable Addition To Your Cosmetic Bag

We don't think we'll ever get enough of the mermaid makeup trend - and that extends to accessories as well as cosmetics. But forget the glitter and long hair for a minute because...

Cat Ladies Listen Up: This Lip Gloss Makes You Feel Like You're Kissing Your Kitty's Nose

If the thought of leaving your cat at home while you're out raking in those dollars makes you want to bury your head into your feline-print duvet, you will be thrilled to know...

Meet The Man Who's Splashed Out £50k To Become A Genderless Alien

We've seen men become cats and women become human barbies. We've seen Justin Bieber and Kim Kardashian fans splashing the cash to look like their idols. But, you ain't seen nothing...

Could Feet Fillers Spell The End Of High Heel Pain?

Heels: they look hella hot but that comes at a price. How many nights of your life have been cut short due to unbearable pain caused by your favourite pair of sky-high stilettos...

Seeing Double! 10 Celebs And Their Doppelgängers

Some people have all the luck, in that they get to share an almost identical face with the likes of Brad Pitt and Rihanna. Just imagine it, looking like Rihanna - but without...

The Ultimate Men's Christmas Gift Guide: What to Buy Every Man in Your Life

It's a fact: when it comes to Christmas, buying gifts for guys is hard. How many times have you asked your bae/dad/uncle/grandad what they want only for them to respond with a...

This Make-up Artist's Genius Glitter Face Will Make You Shine Brighter this Party Season

You know what they say: if in doubt, throw glitter at it. They don't but we do and it's a mantra make-up artist Katie Butt applies to her work and we're all the better off for it...

The Best Beauty Trends Of 2016

So another year comes to a close and while the majority of 2016 has been mostly doom and gloom, the make-up world has enjoyed somewhat of a revolution and we're totally on board...

The Best Red Carpet Beauty Looks From The Emmy Awards 2016

Last night saw the biggest TV glamazons step out for the 68th Primetime Emmy Awards in Los Angeles. Everyone from Emilia Clarke to Michelle Dockery and Emily Ratajkowski put on...

Victoria Beckham's Beauty Evolution

We all have skeletons in our closet, right? And by skeletons, I mean shoeboxes filled with old photos of us looking our worst that we plan on burning at some point. Because what...

13 Contouring Crazes That Took It Way Too Far

In case you've been asleep for the past few years, contouring is *the* biggest makeup trend of modern times, thanks in part to some apparently famous person named Kim Kardashian...

Kylie Jenner's Hair History: Every Colour And Chop She's Ever Had

If we're not busy binge watching her latest Snapchat story then we're trying to sell our granny to get our paws on her lip kits. That's right, Kylie Jenner is fast becoming our...

If You Loved Glitter Roots You Need To know About The New Hair Stencils Trend

Move over glitter roots, hair stencilling is here and it's taking every follicle on the planet by storm. From elaborate flowers to spots and hearts, this is hair art at its finest...

Stop Everything! Victoria Beckham Is Releasing A Makeup Collection With Estee Lauder & Obviously It's Lit

If you were scrolling through Instagram last night right before bed, chances are you stumbled across Victoria Beckham's YouTube style tutorial, the one where she announced the...

Your Dream Lipsticks Have Just Dropped and They're The Prettiest Things We've Ever Seen

It's time for your inner lipstick junkie to rejoice and thank the cosmetic gods above, cos they've just blessed us with lippies that have ACTUAL flowers inside. Yup, they look...

Celebrity Colour Chameleons: Famous Fans Of Rainbow Hair

Kylie Jenner has single-handedly pioneered the rainbow-hair revolution thanks to the endless supply of multi-coloured wigs at her disposable and her unapologetic obsession with...

This 11 Year Old With A Rare Health Condition Is Owning The Beauty Blogging Game Right Now

Nikki Lily is a beauty blogger with over 34,000 followers and 2 million YouTube views. Jealous yet? The 11 year old has a rare condition that affects the veins in her face, and...

The Latest Nail Art Trend Is Diving Us Marbles *Sorry*

This is the year to lose your freaking marbles and we have Instagram's word for it. It's no longer enough to have an extra French looking brunch table draped in the stuff, now...